Digital Photography Review
This website has hundreds of camera reviews as well as options for buying the models reviewed from several retailers. The information is well-organized; there is an astounding amount of it on each page, but the way they have it placed is clear. In addition to reviews, there are product specifications, forums, and a blog. All of these help to highlight the products and help camera enthusiasts connect with each other.
Nikon USA
The website of Nikon, one of the biggest names in cameras, is another example of a website with a lot of information packed into its pages. The drop-down navigation menus make it easy to move around on the website and find what you need. Or course, the images are top notch, and there is even a tips section to help you take better pictures. Although you can’t buy products directly from the website, you do have the option to search for the nearest authorized dealer. Once you find one, there is a map so that you can find the store easily. Great organization and ease-of- use earned this website a spot on the list.
RitzCamera.com
The focus is on the products on this camera store website. Each product has an extensive description. The color scheme is simple: white, black, and red. The product pages list accessories that you can purchase to go with your camera. There are several payment options and an option to chat with a live customer service representative if you have any questions. This website is a good example of packing in a lot of information about your products and keeping the focus on the products and not the website design. There aren’t any fancy bells and whistles, but the website works and is attractive.
Canon USA
Like most major camera stores, this Web page focuses on the products. Extensive drop-down menus make navigation easy. The check out process and cart are easy to use and easy to understand. You know the shipping costs before you finish the transaction, and there are several payment options. Well-organized and easy to use, this is another example of a useful and attractive business website.
Kodak
Since the company is one of the biggest names in cameras and accessories, the Kodak website is a good one to study for inspiration. Bold graphics and images make the website attractive, and the extensive navigation menu makes it easy to get around. You have your choice of getting a quick view of the product or going to the product page where you will find information about the product and how to use it. The support page has articles pertaining to the most common questions that you may have about their products. While your website may not be as extensive as Kodak’s, there are several elements that you can adapt to your camera store website.
Mike’s Camera
This website is an extension of the company’s three Colorado camera stores. It is well-designed and clean and uses a maximum of three colors. This is important for websites that have a lot of text and pictures. If you have too many colors, it is confusing and distracting. With any store’s website you want the focus on the products, and this website does this well. There is a button that will connect you with the store on Facebook, and a Learning Center offers free advice on photography. On the Resources page, you will find specials and coupons. Both are excellent ways to convert visitors to customers.
Canoga Camera
A strong use of images gives this website a slot in the list of top websites. The navigation is a mix of text and pictures of the products in that category. This taps into the visual nature of photography. Navigation is on the top of the page, on the right side, in a navigation bar, and on the bottom of the page, making it almost impossible for you to get lost in the website. Excellent use of images and an attention to detail in the navigation are the lessons to be learned from this camera store website.
Use the lessons learned from these top ranking camera store websites when you create your own website. Remember to use visuals and a minimum number of colors to keep your website looking clean and easy to use. Navigation needs to be clear and your checkout process easy to use.
