Ticks all boxes
Dick Blick is an established name in the world of art supplies and their website Dick Blick has a lot for others to gain inspiration from. Items are plainly and comprehensively categorized and a search facility makes products easy to locate. Photographs are clear and concise with the general layout being full of products, without giving the impression of being too cluttered.
The all important social networking is catered for and you can also find client testimonials and all the necessities of a good business website – customer service, contact details and a shopping cart. A simple white background is used and when looking to create a website there a number of free web page backgrounds to be found but with products so visual such as art, a simple white background can really set off the products being sold in a very effective manner.
Promotions
On occasion it is good practice to emphasize any special offers and promotions your art supply business website may have. Mister Art has a great front page. It loads quickly, which should always be an important factor when looking to make a site, but where it excels, is in providing the visitor with alluring promotions and special offers. Generally all consumers like a good bargain, or at least to feel that they have got value for money and Mister Art presents to the visitor a whole list of discounted deals in a well presented, not too cluttered fashion. Similarly, a white background is used, with the orange and blue colors seen in so many websites.
The final finer points of Mister Art are those that should be included in any art supply website; client testimonials, contact information clearly visible and an easy to navigate page layout with the shopping cart easily identifiable.
Simplicity
Too often the temptation to fill the web page with as much information and products, gets the better of people when they attempt to create a website. Overly fancy and incomprehensible designs may actually have a negative effect upon its visitors. Using the old adage KISS – keep it simple stupid, a good art supply website to gain inspiration from is Artists Materials Online
The layout and design of this website could not be simpler. Plain white background with categories clearly defined and easily navigated. This is a website that has a homely feel about it but at the same time, the message of selling art supplies comes across very well. To achieve something similar will not need the services of an expensive graphic designer and there is no shortage of assistance in free business website design available on the internet to help you creating your own website that gets across the message you want to convey with the least amount of work and the least amount of cost.
There can be found all the usual ‘must haves’ in an art supply website – clear photographs, contact and purchasing details, and promotional offers to lure visitors into becoming sales.
An art supply website is not too dissimilar to other ecommerce websites in that its purpose is to sell, in this case, art supplies. Following some basic rules when looking to create a free website and gaining inspiration from the websites listed above and others will hold you in good stead, especially with the vast amount of free business website templates and web page design programs readily available on the immense resource tool that is the internet.
