Important Questions about Your Ideal Visitors:
What actions would you like them to perform while visiting your site? Do you want them to purchase products, to provide contact information, to subscribe?
What language style are they accustomed to – technical, formal or conversational?
What information and products/services attract them?
Are they likely to be more influenced by text or images?
Once you’ve figured out who your target market is and what they wish to find on your site, you can begin to make a website with a clear focus.
Quick Tips on Designing for Your Target Market:
Design your website as a clear roadmap for your target market. Your website's visitors should be able to find exactly what they are looking for without having to dig through the entire site.
Create a simple website menu (e.g. “About Us,” “Products,” “Contact Us”) on each webpage for easy navigation. Wix's website builder has a really easy tool for building menus that link automatically to pages.
Keep the text and pictures relevant. Maintain the attention of your visitors with content they need. When it comes to the internet, people have very brief attention spans, so keep the meat of your website focused and clear.
Benchmark: Browse through websites that appeal to similar target markets as yours to find inspiration, expand your ideas and keep ahead of your competitors.
Learn which keywords your target audience searches for and integrate them into your content and design.
