1. Identify Your Competitors
Go to a search engine like Google or Yahoo and run searches on the most popular keywords related to your website. The goal here is to find other websites that are the cream of the crop, the jewel in the crown, the best of the best in your field. You can also type in your competitors’ names and see what keywords they are using to attract visitors.
2. See What They Offer
Examining the industry’s standards will help you figure out how high you need to aim and where can you improve. What sort of services or products are they providing? How is it all presented? Pay attention to the design elements that draw attention to the eye.
3. Do It Better!
Don’t aim to be on the same level as your competitors – strive to be even better. Explore your competitors’ weaknesses, find inspiration in successful websites from different fields, implement new practices into your own web design process and aspire to bring something fresh and captivating.
Remember that benchmarking is a valuable exercise during all each stage in a website’s development. In order to maintain the highest standard of quality, benchmark on a consistent basis, evaluating what sort of updates your competitors are making. Wix's website builder lets you update your website however often you like.
In the online world, the bar is always rising. Make it your goal to be a leader in your online niche.
