This is the official website of the International Colloquium on Consumer-Brand Relationships. The aim of this colloquium is to advance knowledge about consumer-brand relationships by disseminating new research and best company practices, and by encouraging the evolution of new research ideas and themes. We invite both works-in-progress and full papers which have as a focal point the consumer's’ relationships with brands. Empirical and theoretical contributions are encouraged.
The colloquium provides an ideal opportunity for accomplished scholars, as well as young faculty members and Ph.D. students to share and discuss their most recent high quality work with other experts in this field of research. Depending on the quantity and quality of the papers received, a special issue in a journal and/or an edited book is also planned by the organizers.
For information on the Consumer-Brand Relationships 2012 conference, please follow the link provided here.
Location
The 3rd International Colloquium on Consumer-Brand-Relationship will be held on the beautiful campus of Rollins College, Winter Park (Orlando), Florida. The closest airport is Orlando International Airport (MCO).
Address
Rollins College
1000 Holt Avenue
Winter Park, FL 32789United States
More information regarding directions can be found here.
For a virtual campus tour, please go here.
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