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Enrich, revitalize and fortify your festivals and events at Beyond Borders: 2012 FEO Conference; the pinnacle of education and networking for Ontario's festival and event planners.
United under one roof, this is your opportunity to discover what's new and trending from industry leading experts, share ideas and collaborate with colleagues, celebrate the successes of the past year and even do a little shopping at our Marketplace filled with suppliers ready to meet your product and services needs.
See you in Niagara Falls!
Silent Auction
Click here for a list of Silent Auction contributors!
We know that you will be leaving Conference with lots of new and uselful ideas to take back to your festival/event(s), but why not leave with a little somthing extra in your suitcase?
Our annual Silent Auction will be held during the Hall of Fame Gala Dinner on Friday evening. Delegates are offered the opportunity to bid on great auction items at a drastically reduced cost. Items in the past have included tickets to some of Ontario's premier festivals & events, hotel packages and gift certificates.
If your company or organization would be willing to make a donation to this year's Silent Auction*, please click here for the form or contact:
Martha Cookson
martha_festivalsandeventsontario.ca
P: (519) 537-2226
FEO Awards Program has ended for 2012!
The FEO 2012 Awards Announcements to be made at the Sheraton on the Falls Hotel, Niagara Falls on:
Friday, March 2, 2012 at the Hall of Fame Gala Dinner
FEO Hall of Fame
FEO Volunteer Awards
FEO Service Excellence Awards
Saturday, March 3, 2012 at the Awards Gala Dinner
Top 100 Festivals & Events in Ontario
FEO Achievement Awards
*All proceeds helps support the growth and developement of your provincial association, Festivals & Events Ontario.
Register for the full conference, single day sessions or
Opening Keynote with this form!
Join us for the FEO 2012 Conference in Niagara Falls!
2012 will be another great year of
Sheraton on the Falls Hotel
Located on Falls Avenue in heart of the Niagara Falls tourist district, the 4-Diamond/5-Star Sheraton on the Falls Hotel is home to 669 spacious guestrooms and suites. Over half of the rooms in the hotel offer the best Falls views guaranteed from the floor to ceiling windows. All rooms at the Sheraton feature the signature Sheraton Sweet Sleeper beds.
Internally connected to the Falls Avenue Resort, the Sheraton hotel provides guests with direct connections to the Fallsview Indoor Waterpark, Casino Niagara, great Niagara Falls dining & attractions and all of the world class amenities this Niagara Falls hotel has to offer.
Booking Your Stay
As delegates of the 2012 FEO Conference, you have access special FEO rates. The Sheraton on the Falls Hotel is part of a larger complex of accommodations. You can choose to stay at the host hotel or at one of the others listed below if you wish to receive the FEO rate.
To book your rooms with the FEO rate, please call 1-800-519-9911.
Cut off date, for the FEO room block and rates, EXTENDED TO February 20, 2012 .
CLICK HERE to find a full list of amenities.
Cityview:
Thursday, March 1, 2012 ($95.00)
Friday, March 2, 2012 ($95.00)
Saturday, March 3,2012 ($109.00)
Fallsview:
Thursday, March 1, 2012 ($129.00)
Friday, March 2, 2012 ($129.00)
Saturday, March 3,2012 ($149.00)
Crowne Plaza Niagara Falls
Traditional:
Thursday, March 1, 2012 ($79.95)
Friday, March 2, 2012 ($89.95)
Saturday, March 3,2012 ($99.95)
Thursday, March 1, 2012 ($99.00)
Friday, March 2, 2012 ($109.00)
Saturday, March 3,2012 ($129.00)
Hampton Inn - SOLD OUT
Thursday, March 1, 2012 ($69.00)
Friday, March 2, 2012 ($79.00)
Saturday, March 3,2012 ($99.00)
Check in: 3:00 PM
Check-out: 11:00 AM
Marketplace 2012 will showcase the latest in services, products and entertainment options available to event planners like you. Make sure to sample the many diverse offerings our industry suppliers will be featuring.
Hours of Operation:
Friday, March 2, 2012 from 7:30 AM 4:30 PM
Saturday, March 3, 2012 from 7:30 AM -11:30 AM
Are you an industry supplier who is interested in showcasing your company at this year's Marketplace?
Download your copy of the Marketplace Application below! Spots are limited and will sell out fast, so be sure to secure your booth as soon as possible!
Visit here often to see an updated list of our 2012 Marketplace exhibitors.
3L Productions Inc.
Absolute Tent & Event Services
Airbounce Amusements - Ontario Office
Albion Amusements Ltd.
All Cover Portable Systems/Outfront Portable Solutions
Ashen Whilte
BAM! Baird Artists Management
Berger Group
Bowmanville Zoo
Canamex Promotions
Chantler's Environmental Service Ltd.
Conklin Shows
CTM Brochures
Dynamic Displays
Elephant Thoughts
Emergency Rescue EMS
Essential Training & Response Solutions Inc.
Event Water Solutions
F5 Industries
FaveQuest
Iceculture Inc.
ISM Security Inc.
Jardine Llyod Thompson
K & K Insurance Group, Canada
Little Electric Inc.
Magic Light
Metal Works
Modu-Loc Fence Rentals
MSR Mobile Stage Rentals
Niagara Inflatables and Games Inc.
North Star Fireworks Entertainment Inc.
Open Air Projections Inc.
Party Cinemas
Prologue to the Performing Arts
PSAV
Quench Buggy
Science North
SL Feldman & associates
Soft Signs Inc./E-Z Up®
Sphere Entertainment
Stronco Electrical Services
Sultans of String
Superior Events Group Inc.
SuperSave
The Monster Mural
The Original Flag Store
TicketGateway Inc.
Titan Creative Entertainment
Tynk Outdoor
Water-On-Wheels (WOW)
2012 Marketplace Resource Package.pdf
Delegate Kit Order form.docx
FEO2012_marketplace_Reader.pdf
Updated Marketplace Floorplan Feb17.pdf
Freeman Electrical Kit Festivals and Events Ontario 2012 Conference (FEO).pdf
Opening Keynote - Sponsored by Niagara College & Niagara University
Scott Stratten
Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. Its all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you. Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he has been
running his UnAgency for 9 years which has become the place companies like PepsiCo, Adobe, Red Cross, Cirque du Soleil and Fidelity Investments come to when they need help guiding their way through the viral/social media and relationship marketing landscape. He now has over 100,000 people follow his daily rantings on Twitter and was voted one of the top influencers on the site with over 200 million users. Its the only time hes felt comfortable being compared to Ashton Kutcher, P Diddy and Justin Bieber.
His book UnMarketing: Stop Marketing. Start Engaging became a national best-seller before it was released, and recently a Globe and Mail #1 Business best-seller, National Post, Amazon.com, Amazon.ca and Amazon UK best-seller. It was also just named one of the top business books of the year by 1-800-CEO READ 1-800-CEO READ and one of the top 10 books of 2010 by Under30CEO.com
His passion comes out most when speaking on stage, preaching engagement and becoming one of the most sought-out speakers on the subject. See his speaking page for more details.
Closing Keynote - Sponsored by Ontario Ministry of Tourism, Culture & Sport
Kirk Hendrix
Over a 30-year span, Kirk Hendrix has been responsible for some of the nations largest events in some of the U.S. largest cities -- Los Angeles, Las Vegas, Phoenix, Detroit, and Indianapolis. In 2010, he was inducted into the International Festival & Events Association (IFEA) Hall of Fame.
As President of Las Vegas Events, he lured international sports spectacles and events to the worlds entertainment capital, stimulating economic impact exceeding $250 million annually.As President of The Parade Company and International Freedom Festival, he produced Detroits largest public events.
While Corporate Vice President of Travel, Events and Tradeshows of Affinity Group, he produced 100 annual events across the U.S., Canada and Mexico. Hendrix spent his first 15 years in collegiate sports as Assistant Commissioner of the Pac-10 Conference and as Associate Executive Director of college footballs Fiesta Bowl. He helped develop the Disneyland Pigskin Classic. He served as sports information director at Iowa State, New Mexico State, and Creighton University.
He was Co-Venue Press Chief of the 1984 Summer Olympics (Los Angeles). He served on the NCAA Final Four Special Events Committee and is a member of the 2012 Super Bowl Civic Advisory Council.
Senior-Level All-Day Sessions
Sponsored by Ontario Ministry of Tourism, Culture & Sport
Non-Sponsorship Revenue Programs
Becky Genoways
Becky Genoways is the President and CEO of On the Waterfront, Inc. a multiple event production company located in Rockford, Illinois.
The companys flagship event, the On the Waterfront Festival presented by Associated Bank is Illinois largest music festival. A three-day Labor Day weekend event, encompassing 30 city blocks in the center of the city, On the Waterfront includes 100 performers on 7 stages, over 30 special events, and 50 local not-for-profit food vendors. The festival is supported by the efforts of over 5,000 volunteers with annual attendance of over 300,000 people and has generated over $9.1M for more than 200 not for profit organizations in 24 years with an economic impact of 13.1 million dollars annually.
Genoways has been involved in the festival and event industry for over 30 years, is a Certified Festival and Event Executive and is currently serving on the Board of Directors and Presidents Council of the International Festival and Events Association. She has been CEO of On the Waterfront, Inc. since 1998. During her tenure, the company has expanded the product offerings to include the Stars & Guitars Concert Series, a music walk and golf play day.
Building Successful Festivals
Paul Gudgin
Paul Gudgin has over 20 years experience in the management of festivals and events and was for 8 years the Director of the Edinburgh Festival Fringe. This was during an exciting period that saw the event double in scale hosting 12,000 performances and selling over 8 million tickets. Paul is the Senior Consultant at the Edinburgh Institute for Festival and Event Management at Edinburgh Napier University, This course provides a unique opportunity to work with one of the worlds leading festival and event management professionals.
FEO is pleased to offer Showcase 2012, a carefully selected group of entertainers chosen to WOW you with their talents. This years Conference will host separate showcases on Friday & Saturday.
The entertainers come from a wide variety of styles and backgrounds, and are encouraged to network during the Conference.
*Thanks to everyone who applied! Showcase Applications for 2012 are now closed*
2012 Showcase Performers
Click the performer name for more info!
Thursday Evening
- John Latini Trio
Friday Breakfast Showcase
- Jamie-Sue Seal
- John Latini Band
Friday Lunch Showcase
- Alex and the Kaleidoscope Band
- Mystic Drums
- Space Chums
Friday Night
- Dr. Draw
- John Gracie
- The Mantini Sisters
- Hello Beautiful
Saturday Night
- Countermeasure A Cappella
- FiddleStix
- Fraser Melvin Blues Band
- Kerosene Creek
- Sultans of String
Platinum Sponsors
Closing Keynote, CFEE Course and Advanced Level Course Sponsor
Ministry of Tourism, Culture and Sport
AV & Production Sponsor
FEO Awards Gala Dinner
Hospitality Suite Sponsor
Top 100 Festivals and Events Award Sponsor
Children's Showcase Sponsor
&
Main Stage Sponsor
Speaker Gift Sponsor
Opening Keynote Sponsor
Decor Sponsors
Consumer Guide Distribution Sponsor
Conference Survey Sponsor
Promotional Video Sponsor
Delegate Badge and Onsite Medical Services Sponsor
Coffee Break Sponsors
Hospitality Suite Pins
Delegate Bag Sponsor
2012 Conference Schedule.pdf
Hours of Registration: Daily from 7:30am - 6:30pm
THURSDAY, MARCH 1ST
8:30am-4:30pm
Intensive, all-day education sessions ($195)
1. CFEE Core Course
with
Becky Genoways, President & CEO, On the Waterfront Festival, Rockford, Ill.
2. Advanced Level Course
Paul Gudgin, President, Festival and Event Management, Dunfernline Fife, Scotland
1:00pm
Conference Officially Begins
1:00pm-4:15pm
Education Sessions Begin
Click on the sessions to view breakdown of each topic with speakers!
1:00pm-2:15pm
Crisis Management 101: Creating and Implementing Your Emergency Management Plan
- ClickHEREfor panelists
2:30pm-4:15pm
Festivals & Events Grant and Award Programs Insights from the Organizers
6:30pm-10:30pm
Welcome Reception at the Hard Rock Cafe
FRIDAY, MARCH 2ND
All Day
7:30am-4:30pm
Marketplace
7:30am-8:45am
Breakfast with Opening Showcase
8:45am-9:00am
Official Welcome
9:00am-10:15am
Opening Keynote
Scott Stratten, President UnMarketing
11:45am-1:00pm
Lunch with Children's Showcases
1:00pm-4:30pm
Breakout Sessions Begin
1:00pm-2:00pm
Session One
2:15pm-3:15pm
Session Two
3:30pm-4:30pm
Session Three
6:00pm-7:00pm
Hall of Fame Gala Reception, with Silent Auction
7:00pm-10:30pm
Hall of Fame Gala
(Silent Auction ends 9:00pm)
Including: Volunteer and Service Excellence Recognition, Entertainment Showcases
SATURDAY, MARCH 3RD
7:30am-11:00am
7:30am-8:30am
Breakfast
8:30am-12:15pm
8:30am-9:30am
9:45am-10:45am
11:00am-12:15pm
12:30pm-2:00pm
Closing Keynote
Kirk Hendrix, President and CEO of the 500 Festival
2:15pm-3:30pm
FEO Annual General Meeting
Pre-Gala Reception
Awards Gala
Featuring Entertainment Showcases
Achievement + Top 100 Recognition
BACK
Click on the session title to see a description!
Grant and Awards Program Panel
(Great Room C)
Enza Chiappetta, TEMPP
Karen Doyle, Department of Canadian Heritage
Manfred Fast, Ontario Trillium Foundation
Gary Masters, Festivals and Events Ontario (Moderator)
Rosemarie O'Brien, FEO Awards Program
Christopher Rosati, Celebrate Ontario
Kathleen Sharpe, Ontario Cultural Attractions Fund
Crisis Management Panel
Darren Armstrong, Modu-Loc
Paul Kenyon, Absolute Tent & Event Services
Shannon Chow, Emergency Rescue EMS (Moderator)
Gino Latini, 3L Productions
Wayne Mahar, Precision Weather Service
Lawrence Shryane, AEG Live Canada
Steve Summerville, STAR Security
Recognition is something that we all seek for our festival or event, whether it be financial through such grant programs administered through Celebrate Ontario, Trillium, TEMPP, OCAF, Ontario Arts Council and Canadian Heritage or through the annual FEO TOP 100 Festivals & Events and related industry recognition award programs. In this eagerly sought session, listen to what representatives from these organizations are able to share with you.
When planning a festival or event, you hope you'll never to encounter inclement weather, a riot, medical emergency, unpredictable performing artist, security issues or a structural collapse... but what if you do? An expert panel of industry professionals from various backgrounds will discuss these and other unanticipated situations and the importance of having an Emergency Plan and team at your disposal if required.
Room 1
Think Creatively! A Toolkit on How to Expand Your Family Programming Beyond Festivals and Events and into Long-Term Sustainable Community Outreach Programs
Think Creatively will provide information on: how to build momentum for your festival or event, family programming year round; how to reach out and bring together diverse community groups; how to stimulate local partnerships with schools; position yourself as a leader in family programming; how to tap into existing community resources from difference sectors or funding sources; and how to develop long-term community partnerships. In this workshop, participants will be offered an opportunity to chare experiences, success stories, share best practices and share issues about programming for family audiences. This session is suitable for small or large community festival and event organizers.
Room 2
Sharing Success: Volunteer Program Tips and Tricks (from CMA, National Country Music Week)
In 2011, the Canadian Country Music Association held its annual National Country Music Week in Hamilton, Ontario. Come hear how this community built an effective volunteer program to support this highly successful event with over 300 local volunteers. Walk through the volunteer recruitment, training and implementation cycle that utilized a unique approach that engaged all volunteers to ensure commitment, professionalism and enthusiasm. 85% of all volunteers are ready to volunteer for other large events in Hamilton!. See the tools that were developed that can now be used for future large events.
Room 3
Mocial Marketing 101 - Where Mobile Marketing and Social Media Meet
With nearly 100% of event goers carrying a mobile phone and at least 50% of them carrying a smartphone, the mobile movement is hard to ignore. The large majority of mobile activity is social: texting, twittering, facebooking, posting photos and so on. Mobile + Social = Mocial. The presentation will explore event based texting, mobile apps, mobile campaigns and success stories. It will also cover differences between the iphone, android and blackberry platforms.
Room 5/6
Tourism Product Development Using Existing Resources
Extend your festivals and use product development to drive tourism. By taking a look at your own asset base, creating partnerships and packaging existing experiences, you can create itineraries and experiences like the popular Blue Mountains Apple Pie Trail, a year long extension of the Apple Harvest Festival. Get ideas and tips to create your own tourism products.
Thoughtful Entertaining: Using Entertainment to Enhance Your Festival Profile
This session will examine the hiring and use of entertainment to raise the public profile of any festival or event. From hiring famous entertainers to utilizing unusual entertainers to maximizing the use of entertainment, this session will provide some practical tips and advice from two veteran agents in the field.
Going Blue: Eliminating Bottled Water from Your Event
Conventional recycling at festivals and events across Ontario has been replaced with many Ontario municipalities banning the sale and distribution of disposable bottles at event sites. Other event coordinators are taking their green initiatives to the next level themselves by providing hydration stations with access to tap water and making their events reusable-bottle and cup friendly. This session will explore the negative environmental impact of disposable plastic bottles at events, the subsequently evolving practices of hydrating guests at events and festivals, and the impact of bottled water bylaws on festivals and special events across Ontario. Attend this session to find out what you can do to keep your event hydrated.
Social Media - How to Use Facebook to Grow Your Festival
You will learn how to design and build a winning social media marketing strategy, including such areas as: setting and measuring goals, choosing the right platform, contests and marketing campaigns, designing a content strategy content governance, managing negative posts and more.
Your Community as a Canvas - How a Festival can Engage a City in Non-Traditional Ways
Festivals around the world are looking for new ways to engage audiences and to differentiate their event from others. This session will examine how “place” is more and more becoming a major component of any festival plan. The presentation will include examples of how festivals are integrating community assets into programming to make their events unique and to create a sense of community pride.
Think Creatively! A Toolkit on How to Expand your Family Programming Beyond Festivals and Events
Stephanie Fillippi, Development Outreach, Prologue to the Performing Arts
Sue Vattay, Special Projects, Tourism Hamilton
Allan Isfan, CEO, FaveQuest
Patti Kendall, Manager, Marketing and Events, Blue Mountain Village Association
Engaging Educational Partnerships with your Festival or Event
Bob Dallas - Centennial College; Michael Harker - Enigma Research; Shelley Merlo - Niagara College; Sarah Wood - Niagara Parks Commission; Sue Vattay - Mohawk College
Using Digital Media to Market Festivals and Events
Lisa Middleton, Director of Marketing and Audience Development, Stratford Shakespeare Festival
Finding New Ways to Activate Your Festival - The WestJet Model
Corey Evans, Manager, Sponsorship & Community Investment, WestJet
Connecting and Engaging with Today's New Canadians - How Do We Engage Diversity Vendors, Performers & Patrons?
Milinde Shirke, Ethos Communications &
Ed Joaquin, Taste of Asia Festival
Festivals and Events & RTOs - A Win-Win Partnership
