The Davis Marketing Group

The Davis Marketing Groupmarketing. management. entrepreneurship

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Welcome! This site is for students in the Davis Marketing Group as well as parents and others with an interest in our activities. To understand a bit more about our organization, our mission statement follows: The mission of The Davis Marketing Group is to:CREATE LINCHPINSWhat is a linchpin? These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art. -Seth GodinI want this year to be a positive and valuable experience for you. The challenge is getting you, the student, to realize that how much you learn and how much you enjoy your tmie in our program is pretty much up to you. Take a positive approach--it will make all the difference. Take the time to visit this site often. Homework assignments, activities, study aids, and a lot of valuable (and sometimes entertaining) information will be found here!
davis marketing

COURSES

SOMETHING FOR EVERYONE

PURPLE COW: What kind of a class is called Purple Cow? A marketing class. One that strives to follow the principles found in the book by the same name. A Purple Cow is something remarkable, unique, something that makes a statement. Forget learning marketing by just reading a book. How about developing a new product for the Jones Soda Company product mix? What would you think if you could learn about business by doing the marketing for the Dew Tour stop in Salt Lake City? Do you want to learn how to use your mobile phone, Facebook and Twitter to market products and services? Sound a little different? Is should, this CLASS is a Purple Cow! Purple Cow is about the unexpected and unconventional; maybe even the interactive or the viral. Purple Cow is about smarter marketingnot just spending more money. Its about being creative and innovative. Its disruptive and game changing.Remember: one of every five college graduates has a degree in Businessand a lot of them are in the field of Marketing. Get a head start on the competition while in high school. Even if college is not in your plans, over half of all jobs are marketing-related.A practical, hands-on approach, the support of industry experts and emphasis on student-centered discussions highlight the instructional approach used in all Marketing classes. Topics of study include determining how to effectively advertise a product; development of professional sales skills, understanding the purpose of packaging and labeling; and why one brand succeeds and another fails. In all cases we focus on the purple cows of marketingremarkable marketing.No, really. What is The Point? The Point is the school-based retail store operated by members of this class. Students will ask how much should we charge? What should we sell? Why isnt this selling very well? Should we mark these down? They will say I have an idea for a new product, my staff wont listen to me and I have no idea how much to order. There in the real world now, where decisions have real consequences. WHAT'S THE POINT?: Students in WHATS THE POINT? will learn about the world of business by operating The Point; the Davis school store. Students make all operating decisions including selecting the items to be sold, determining how they are priced, and implementing promotional efforts. Students will also operate a kiosk and an online store.Everywhere I look I see an iPod or an iPhone. How do they do it? How does a new product or service become an overnight success and go from nowhere to everywhere? How have Facebook, Twitter, YouTube, podcasting and mobile marketing changed the world of advertising? Can newspapers be saved if all the advertisers go elsewhere? Are we seeing the end of newspaper, TV and radio as we know it?GETTING NOTICED: Students will learn about promotion and advertising from every angle. Topics covered include buying media, strengths and weaknesses of the various media, creativity, designing ads, brand development, publicity, public relations, web sites, and more. Students will be divided into small groups and form their own Advertising Agency. They will then select a company or product and develop a promotional campaign. Although traditional forms of advertising will be studied, so will the new media including social media.MORE THAN THE SCORE: Why are Super Bowl ads so expensive? What makes having your company name on a sports arena worth so much? Who is the best athlete when it comes for being a corporate spokesperson? Is King James the king of endorsements? Who does a better job marketing their sportsBYU or the U of U? Why do the most expensive tickets sell before the cheap seats?When injury or age puts an end to your sports career, there are still several opportunities to make a living in sports. We will examine the business side of the industry and you will learn sport is about MORE THAN THE SCORE. Sport is a business. Students will have the opportunity of learn how teams market and promote themselves and how a business uses sports to increase their profitability.Class discussions as well as opportunities to work on a variety of projects create a balance between traditional class work and hands-on activities. Topics covered include how teams effectively sell tickets; why companies want to be involved with the sports industry; how to make a sporting event entertaining; methods of advertising and promoting a team or event and the use of the web as a marketing tool.YOU, INC.: You dont have to work for somebody elseyou can be your own boss. In YOU, INC. students learn how to start and operate a business and will become aware that there are countless opportunities even for teenagers. Starting and operating an Internet business will be emphasized.We will discuss how to select a business to start, the key character traits and attitudes of a successful entrepreneur, whether you should go it alone or have a partner, how to market and promote your business and product/service, and more. Projects are personalized to meet the interests of individual students.YOU, INC. is designed for students who have completed PURPLE COW and have an interest in being their own boss.Everyone watches movies. Now you can watch them with a purpose! In Leadership in the Movies we watch clips from Hollywood blockbusters and use them to jump start our discussions.LEADERSHIP IN THE MOVIES: You will view movie clips from that teach principles such as Setting The Course/GoalSetting, Building Others / Building Dreams, Facing Crisis, Sacrifice/Servanthood, Battling Injustice/Leadership Courage, Commitment/ Integrity, Rescuing Others, Building A Team, Conflict Resolution, ProblemSolving, Arrogance/Cruelty, Empathy vs. Sympathy, Accepting Others/Building Diversity, Taking Action, and Communication.Clips will come from films such as: Akeelah and The Bee, Cars, Chicken Little, Cinderella Man, Dreamer, Dreamgirls, Eight Below, Flags of Our Fathers, Glory Road, Happy Feet, Ice Age 2, Inside Man, Invincible, Little Children, Mission Impossible III, Over The Hedge, Pirates of the Caribbean, Superman Returns, The Chronicles of Narnia, The Devil Wears Prada, The Pursuit of Happyness, United 93, Walk The Line, We Are Marshall, World Trade Center, XMen 3.Leadership in the Movies is for students who are past, present or future officers in clubs, organizations or teams and for any individual who wants to learn about leadership so they can use these skills their personal or professional life.BEYOND THE PURPLE COW: Beyond the Purple Cow takes you to the next level. To actually creating purple cows. Beyond the Purple Cow is an in-depth course for those with a serious interest in the field of Marketing and Business. Students will develop an individual marketing project based on their personal interests. Topics covered include how to conduct market research; a more detailed study of the marketing mix and professional sales. The classroom instruction stresses individual projects and requires a student to be self-motivated. This is about real marketing, creating a true Purple Cow-- a project that will reflect you and your interest in business. This year students in the course were selected to implement grass roots marketing efforts for The Dew Tour. More opportunities like this await students each year.
As a Marketing Pathway Graduate you will learn . . . •How to focus intently on a problem until it's solved.•The benefit of postponing short-term satisfaction in exchange for long-term success.•The power of being able to lead groups of peers without receiving clear delegated authority or having a specific title or position•How to persuasively present ideas in multiple forms, especially in writing and before a group.•Project management. Self-management and the management of ideas, projects and people.•An insatiable desire (and the ability) to learn more. Forever.•Most of all, the self-reliance that comes from understanding that relentless hard work can be applied to solve problems worth solving.-Adapted from Seth Godin
Outline

davisDECA

OUTSIDE THE CLASSROOM

davisDECA is an organization open to all members of the Davis Marketing Group--which is anyone who is taking or has taken a marketing course. The purpose of davisDECA is to provide opportunities to further develop student skills and knowledge through a variety or activities and event.Students will have an opportunity to participate in community service projects, leadership conferences and workshops, and socials.In addition, there are local, regional, state and international competitions. When students commit to these competitions they will have opportunities to prepare and practice for events that will help them in their future--and potentially lead to scholarship and/or employment opportunities.Of all the organizations and activities I have been involved in over the past 30 years of teaching marketing, these competitive events have proven to be the most exciting, rewarding and beneficial to those who participate. Visit National DECA here, and utahDECA here. Click here to watch a new promotional vide on DECA.If you are a member of the business community please contact us and we will explain how you can share your expertise with our members.See our photo galleries here.
The Tribal CouncilThe Davis Marketing Group and davisDECA are accepting applications to be a member of the Tribal Council. The Tribal Council will provide leadership and direction to the members of our organization.You must be committed, willing to attend all meetings and participate in the activities the Cuncil sponsors.It will be hard work--but even more fun!Click here and complete the form!
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What is The Davis Marketing Group?

Purpel Cow . . .

More Than The Score

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DO THESE THINGS

1. Complete this questionnaire here.2. Read the appropriate disclosure below (click on the class) Purple Cow More Than The Score You, Inc. What's The Point? Leadership in the Movies Getting Noticed3. Complete this form to verify you have read the disclosure.
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LINKS

Links you may find of use . . .

Davis Darts eStore

Davis Marketing Group on YouTube

Davis Marketing Group on Facebook

Davis Marketing Group Daily Blog

Davis Business School

Seth Godin's Blog

CONTACT

CONTACT US 24/7

T 801.402.8847

F 801.301.9615

E ReachMe_TheDavisMarketingGroup.com

325 South Main | Kaysville | Utah | 84037

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