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ABOUT JESSE...
About Jesse Lozano
Single Dad Diaries
Some of you may know him as Boy Toy Jesse Lozano, others just simply Jesse Lozano. Lozano holds down the afternoon drive between San Diegos Channel 93.3 and Los Angeles KIIS FM 102.7. Its a career the Escondido native could only dream of in 1999, when he was nothing more than a 19-year-old intern at 93.3, sorting CDs, stapling papers, and washing the company van. He had a gift for speaking in front of crowds and entertaining people throughout his school years. When he arrived at the station while a student at Palomar College, he knew he had found what he wanted to do.I feel lucky to have started when I did, says Lozano. Radio was just transitioning to multi-media and my first real job here was a voice track shift. I wasnt spoiled by the awesome aspects of old school radio where on-air personalities ruled the day. I accepted and learned the technology and knew what I was going to be doing in my career. At only 22-years-old, Lozanos life changed in mind-boggling ways. His bosses placed him on the popular morning show, AJs Playhouse a time Lozano describes as one of the best in his life. At the same time, he would do the mid-day show himself. Two weeks after the impressive promotion, the Orange Glen High School graduate received news that had an even bigger impact on his life. A young woman he met while working part-time in retail was pregnant with his child.But Lozano never missed a beat on air or off. In addition to his weekday show, he hosts a weekend show thats syndicated in 80 markets. According to Lozano, two things are what make him a success; The first thing is my daughter and the second is my theory that all you have to do is work harder than the person at work whos working the hardest. That way you sit at the top of everyones list.While hes made a name for himself on the airways as Boy Toy Jesse, his title of [single] Dad is the one he values most. Eight-year-old Savannah has spent nearly half of her life growing up in radio stations, at first as a baby sleeping under the audio board while her father was on air, and now, often sitting next to him in the studio, knowing like a pro when she has to be quiet while he does his cut-ins. Savannah gets the opportunity to tag team some interviews with her dad too In the newer age of radio where Lozano has found success, his daughter is a very visible part of his career. His four hours on the air each day, for which he is paid, are augmented with a web page that is dominated by photos and links to videos he writes, shoots and stars in. There are parodies, a single dad diary and a blog with Savannah. He does them all on his own time. His audience follows him on Facebook, YouTube, and Myspace. Every day, several thousand fans check in to see what his next Tweet is. Overall, the videos bring out Lozanos bright and positive persona. Hes naturally cool, but at the same time g-rated. Lozano has his funny moments, but in the end he is a respectful and a well-rounded down to earth person.I do not know why Im making these videos, says Lozano. But I just want my daughter to have a lawn in the backyard, and this is how Im going to make that happen. I dont necessarily know whats going to come of it, but I know that the reaction and feedback is always complimentary and positive.Its more than radio fans that are paying attention to Lozano. Boy Toy Jesse pitches in a helping hand too by helping to teach a class on radio to homeless teenagers at a drop-in school in Los Angeles. Not only that, Lozano helps raise money and toys for Radys Childrens Hospital in San Diego each year. Lozano has a website too called singledads.com. Its filled with advice, support and videos for many fathers who, like Lozano, take the responsibility of raising their children very seriously.You would be surprised there are so many people in the world who are shocked that I am the way I am with my daughter, says Lozano. A lot of guys have ruined the way people think about dads especially single dads and because of that thought process, the good guys pay for it. I dont have a leg to stand on in court. Im not going to change the legal system, but Im going to let other guys know out there that were here for them.Lozano still considers San Diego his home. He returns once a week to do his show and stay in touch with those at Channel 93.3 and to see his parents who still live in Escondido. He works six days a week to accomplish all he does, and he doesnt complain one bit. Radio is so easy for me because I live the lifestyle. I listen to and love the artists I play, and I watch American Idol. He also has respect for the people who pay his salary the advertisers on his show. He recently paid a visit to Toyota of Chula Vista. They told me that I was the first deejay who had come to see them. They were appreciative, and so am I.By playing a big role on-air, Lozano still retains humbleness. He says the PPM rating system keeps him in line. PPM is an immediate smack to the ego. You find out in real time whether youre as awesome as you think you are or not Ive learned that the less I speak, the higher my ratings are. People really want to hear their favorite music, not me blah, blahing. However, he is in talks with television producers about a single dad reality show. He may soon be appearing locally on Fox television with American Idol updates, and every year he introduces and interviews the top stars in the music industry usually with Savannah accompanying him on stage, or sitting on his lap.She definitely has a crazy perspective of the world. And shes not allowed to talk about it at school because I dont want her make the other kids jealous. But its my hope that shell grow up thinking, Wow, I can do something with my life thats really fun. My dad loved going to work and he had so much fun and we had the best times together. I hope she maintains that perspective in whatever she tackles in life.
Boy Toy Jesse Lozano
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