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Blue Planet MarketingTM creates value for your clients by helping you meet your customer needs.We're able to take data, reports, insights, and analytics and turn these into actionable steps to increase revenue, ROI and customer value.

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About

Business management and consulting services using Lean 6-Sigma principles.Brand building services with budget and forecast metrics.Interactive and digital services complete with ROI, and audit features. We conduct A/B and multivariate testing. People-to-people services delivering "boots on the ground" with ROI and metrics.
Does your company want a more effective email campaign to launch that new product, nurture qualified leads, or introduce a social media channel?Do you need to unify communications or improve customer relationship management?We can handle any project size, length or budget. We have 6-Sigma experience, which means we know how to plan the project, orchestrate it and bring the results in on time, and on budget!
Digital media is all the craze today with most companies dedicating up to 20% of their ad budget.Let us help you capitilze on this strategy through increasing reach, and aggregating your post and blog efforts in order to increase conversions.
Blue Planet Marketing has 25 years experience delivering traditional marketing strategies such as television, cable, radio, TV, direct mail, events and PR releases.We do event planning and engagement. If it's email campaign, or systems integration for sales and marketing then we can deiver. Oh yes, we are actively engaged in the digital space executing social media integration, awareness, engagement and customer conversion.

Services

PROUDLY SERVING CLIENTS SINCE 1988
Solving the mystery and complexities or effective marketing means that you must hire it in, or contract it out. We're your contract solution. No one cares more about the success of your business than you do, but besides you, when you engage our company to perform marketing or project management, we'll take it personally as if it was our company. We have a proud heritage, and many levels of experience in the ad, promotions, event, digital marketing, and traditional marketing strategies.

Reports

We can construct an enterprise level reporting system for accountability. This may include a management control plan complete with scorecards and a unifying communication plan that will align everyone at each level in the organization.We can use your exisiting reports and system to measure key performance results, or we can help design a seperate reporting system depending on our needs.

Expertise & Impact

Does a 30% increase in new clients sound good?How about 20,000 monthly new unique visitors to your website?How about a $5 million savings with one 6-Sigma idea?How about a $25 million revenue increase every year with cycle time efficiencies.No matter what your industry, our expertise will deliver results.We've spent over 20 years facilitating senior leader groups to work together quicker, to positively impact the business model.

Financial Planning

Budgeting, forecasting, metrics, balanced scorecards, ROI, EBITDA, cash flow - we understand the lingo and the financial foundation required to keep the business running and to keep everyone accountable for their deliverables.A business exists to survive and return profits to its owners or shareholders and we'll treat your business like it is our business.We can take the data, make sense of, and even work through stratgeic planning sessions with the senior leaders and department heads to shed extra expenses, and improve EBITDA!

Projects

LATEST REPORT 2012 NOW OUT
Blue Planet Marketing can reduce variablility in your operation, thus, making the business more predictable, and pridictability is what leaders need to forecast effectively. What does the future look like for your company?As we look forward and backward, in 2015 we see that your revenue increased at about 10% year over year. We also see that margins increased by 20 basis points because your customer acquisition costs were cut in half.Your brand awareness increased across the web, and you now rank 247 of 10 million websites in your industry. Your conversion rate is now 3,000 visitors equals one new client- Congratulations for a job well done!

Project 01

Use organizational development methodologies to right-size the operation. Cross functional team.

Start with job descriptions and match identified skills with tasks to determine the correct number of employees to do any job.We use a variety of tools and insights to help reshape the organization, wthout respect to existing talent. Time/motion studies, surveys and interviews are few tools, plus your existing data.Once we determine size and scope, we work with HR to effectively manage out the underperformers and reward the high achievers.

Project 02

Improve cycle time to reduce costs and improve profits. Cross functional team.

Define the steps and the throughput, then work the improvement steps for any major gaps and low hanging fruit.Redefine the process, ensuring ownership along the way. Repeat the cycle for a second round of improvments. Involve everyone, and communicate your success throughout the organization.

Project 03

Create a client contact program to illicit an increase of 30% in cross selling products and services. Cross functional team.

Determine system capabilities and upgrade or integrate. When systems are in place, execute to the existing touch points and any new touch points to engage clients.Use unifying communications to broadcast offerings and customer appreciation across the spectrum of internal and external communication platforms.Awareness, engagement, conversion - it's that easy! 80% chance that a two product client will stay with you for life. What does that do for your current client profile?

Contact

Contact

8411 Feather Trl, Helotes, Texas 78023 Tel: + 1 210 598 1224

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