On this post we’ll teach you how to plan and run your Google AdWords campaign. Disclaimer: Do not continue reading unless you managed to read part 1 of How to be Friends with Google AdWords  without gawking.

1.  Define your target audience
This is the easiest step because you already know who your customers  are or at least who you want them to be: your site’s target audience should be your campaign’s target audience.

2. Define your campaign structure
What is a campaign structure you ask? Well, Google AdWords accounts all  follow the same structure:

The best way to organize your products into Campaigns & Ad  Groups is to copy the structure of your website. Each section of your site should be one campaign.

Example: You’re selling shoes, but you have flip-flops, sneakers, flats, heels and boots. Each of these should ideally have its own  campaign.

If your products can be segmented in any way, each segment should have its own ad  group.Example: running sneakers, basketball sneakers, skateboard sneakers. If  you’re a reseller, you can group each product’s brands into separate ad groups, e.g. under the campaign “Sneakers” you have ad groups “Nike”, “Adidas” etc. Just remember that each ad group should have its own targeted ads and keywords.

3. Group keywords you want your ad to show for
Remember you want your ad to have as many relevant keywords as possible. How do you do that?  Start by listing all the products/services you’re offering. Try and think up as many relevant keywords as possible that could be useful when someone searches for your product.

If you get stuck, try using Google Keyword Tool to generate more ideas. You don’t have to come up with tons of ideas, it’s perfectly OK to have up to a dozen relevant keywords per ad group. If you worry about ambiguous keywords that could have your ads showing up for irrelevant searches, make sure you include negative keywords (see example). They will prevent this and save your advertising budget for relevant searches only.

Example: You have a whole line of suede shoes. Suede is a material, but also a UK-based rock band. Either use matching types (Exact or phrase) or use –band to exclude all the searches.

We recently raised a fourth round of venture capital, attracting $40M from new investors Insight Venture Partners and DAG ventures as well as original backers Benchmark Capital, Bessemer Venture Partners and Mangrove Capital Partners. This brings total venture investment in Wix.com to $61M.

Wix Co-founders: Giora Kaplan, Nadav Abrahami and Avishai Abrahami

One of Wix.com’s  first purchases after completing the round was a hot and cold water dispenser. The new dispenser boasts  hot, cold and soda water options. The company hopes to add a “room temperature” option in Q3…

Wix users will reap even greater benefits as a result of  this additional funding. We plan on using this capital to improve and enhance two of  Wix.com’s most recent and in demand features: Wix for Facebook, a new app that allows users to add fully functional websites to their fan pages and Wix Mobile, a cutting edge HTML5 based wizard.  Wix Mobile will enable users to create Wix websites specifically designed and optimized for Smartphones and other mobile devices.

Wix Founder & CEO Avishai Abrahami says, “Not so long ago all you needed was one simple website. Nowadays, you also require a mobile site and an engaging Facebook fan page. The last thing we want is for users to be dragged into the Apple-Adobe-Microsoft wars. We want all our clients to be able to fulfill all their web publishing needs at a one-stop-shop with easy and affordable solutions. That’s Wix for you.”

New!

Money
Starting a small business doesn’t have to be a costly process. Using the Wix platform you can set up your own website for absolutely free. Creating an online presence for your business is also free: you can set up a beautiful fan page on Facebook, add your site to it using Wix’ new free Facebook templates and ask your friends to be your first Facebook marketers by liking your page and spreading the news on your wall. In just a few steps you can emerge from near obscurity into a young entrepreneur without spending a single penny in the process.

Ideas
The good news is that you don’t have to reinvent the wheel. All you need is a simple, practical and reliable service that will help people solve a problem. You don’t necessarily need a college degree or work experience. You do need to be good at what you do, committed to given excellent service, and a great people person. Here are some ideas to inspire you:

A Dog Walker / Sitter

Release the Hounds

A Virtual Assistant / Typist

Virtual Office Assistant

Home / Office Organizer

Transition with Style

Elderly Companion

Divine Care

Children Entertainer

Krazy Kev

Gardener

Gardens of Delight

Personal Cook / Chef

Your Personal Chef

1# Pastels and Geometrics
Soft pale hues and geometric shapes are taking form in the graphic web world. Japanese bloggers Dear Oly and Pretty Pretty Yum Yum incorporate these elements in their blog backgrounds. If you’re in the line of fashion, you may want to consider this web look for spring.

For this look try these customizable Wix templates: my-own-music, my-album-cover, urban-fusion

2# Photographic Backgrounds
A slick way to capture your visitors’ attention is to hit them with a large and powerful photographic background. Photographer Val Tourchin and makeup artist Sacha Harford both created an instant visual impact using stunning photographs as their back drop.

For this look try these customizable Wix templates: the-fashion-lounge, close-up, craft-com

3# Pops of Artful Color
Jolts of color against a pale background is a must-try this season. Paintings and drawings are also adding a warm and artistic experience to online browsing this year. Blogger Michi and Learners Driver Training have both created bold and cheerful places for their visitors to explore.

For this look try these Wix customizable templates: fashionista, design-studio, art-school

4# Subtle Flash Elements
It’s the simple, almost unnoticeable Flash additions to a website that make all the difference. Many, including photographer Shannon Holm and The Hot Pink Mustache are now choosing automatic image transitions to give their work a professional, clean and modern edge.

For this look try these Wix customizable templates: clothes-com, casual-com, mix-master

5# Beautiful Typography
There’s more to a website than color and image. Presenting each message on the page with its own typeface and lettering is an art form in itself. Bonvoy Apparel and graphic artist Samuel Crowder both present an intriguing web space covered with creative type and letter placement.

For this look try these Wix customizable templates: grill-and-bar, cooking-com, little-fashion

Smith is man of his time, facing all dilemmas posed by corporate culture: how to avoid presentations, how to delegate, how to get a raise, how to keep yourself well fed or in short, how to survive.

Life @Wix: Episode 1

Photo by eye of einstein, Flickr

Ever felt like you could use a change? A website is a virtual reflection of life. The natural course for every website is to change and evolve, responding to the dynamic and fluid nature of life – just like you do. So even if you feel extremely proud of the masterpiece website you designed with Wix, you should always keep an open eye for trends and happenings around you.

But redesigning your website takes some considerable planning. We assembled a few tips and guidelines that may help you understand when is the right time to redesign your website, how to do it, and how to sustain it.

Changing Without Estranging

First thing you need to keep in mind is that by creating and publishing a website, you have created a relationship between yourself and the site’s visitors. If your website design is based on a clientele of repeating visitors, a careless redesign might confuse or discourage the regulars.

Get your toolkit, it's time to renovate!

Things to Consider

• Which buttons seem to be popular with the visitors?
• Which have a low clicking rate?
• Are your best homepage features getting enough attention?
• Is it possible to revise the introductory text so it’s shorter?
• And then maybe use a larger font?
• Do you have more appealing photos to use?
• Do returning visitors have a fixed user-friendly path?

Think about these questions when you consider an overhaul and it will help you sketch a new, smart design.

A Practical Thought

A very smart thing to do before you start renovating is creating a copy of your website in your Wix account and experimenting with it. It also allows you to redesign while the website is still live, which is crucial.Stay tuned to part II of this series, where we’ll be discussing how to work business updates into your site’s design without compromising your site’s looks.