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Promote Your Site \ AUG 31st 2016

Building Your eCommerce Marketing Strategy

They say if you build it, they will come. Well, when it comes to the world of eCommerce, that’s not entirely true. While creating your eCommerce website is the first step to building your online empire, your prospective customers need to know about you if you’re going to make it to the big leagues. Marketing your online store is the fun part and we’ve got the simple ways for you to go from being an unknown biz to a household name.

Building Your eCommerce Marketing Strategy

Build an Audience

If you’re the new kid on the block, you’ll need to take the steps to start building up an audience to actually market to. First, you need to get your name out there and start generating a buzz. There are a few easy (and free!) ways to start attracting people to your website.

Make Sure You’re Visible

In order to bring in an audience, you’ll need to make sure your website can be found. The key to being visible on the web? Strong SEO. To get in the good graces of SEO or Search Engine Optimization, create a domain name that’s easy to remember while also highlighting your brand.  Then be sure your URLs are free of any special characters or page IDs; in other words, you want clean URLs. Once you’re up and running, you’ll want to optimize your online store’s SEO where you can.

Get on Social Media

Every business with an online presence should take advantage of social media when it comes to building up their customer base and open up accounts on the social media channels you think your target audience can be found. Think about the type of content you’ll want to post and create a calendar breaking down your topics and posting schedule. In addition to written content and behind the scenes images, come up with cute contests to spread the word of your business. Remember, there’s no such thing as an overnight success, so start to share your social pages with friends and family. Encourage their likes and comments and watch your engagement start to grow.

Be sure to add all of your social icons to your website using an app like Smart Social Icons so your visitors can stay connected to you at all times. Want to show off your products via social media? Add social icons to your product pages so that your buyers can share your products with their friends.  

Start a Blog

Another cost-free way to get your name out there? Create a blog. Position yourself as an influencer and write about what’s happening in your industry. Use that network of followers you’ve built up on social media and share your blog with them. Having a blog on your website will help you gain organic traffic if you’re optimizing it correctly. Dive into the Wix Blog to learn how to boost your blog’s SEO and ultimately drive more readers to your blog and more viewers to your site. Want to expand your reach even more? Invite guest bloggers to post on your blog and offer the same in return.

Get Them Excited to Buy

“Hey let’s go back to that online store that never offers any kind of promotion or sale,” said no one ever. If you want to generate a buzz among potential customers and keep your existing ones coming back to buy more, you need to get them excited. With Wix, it’s easy to create all kinds of coupons and get your buyers pumped to purchase. Want to offer a promotion that’s buy one, get one free? Easy! You can also offer coupons with a percentage discount or a flat price discount. You can even create a free shipping coupon or a coupon for reaching a specific order amount. If you simply want to draw attention to a new arrival or a limited edition item, you can add a ribbon to a product to get more eyes on it.

Remember, happy customers are the most likely to return, so look for any excuse to have a sale. Maintain a calendar of national holidays and of course be sure to have a blow-out grand opening sale too. A cool idea that’s easy to do with Wix? Offer your whole store or an entire collection at one flat price. And be sure to spread the word of just how generous you are; advertise your latest sale on social media and in your newsletters.

Cross-Promotion is Something You Should Embrace

Advertise Online

If you’re ready to reach a broader audience, consider different forms of paid online advertising. You can advertise on social media or on search engines like Google or Bing, depending on who you’re trying to reach.

Pay-per-click advertising, or PPC, is something you should consider if you’re looking to target people based on what they’re searching for online. A program like Google Adwords allows you to choose keywords that sort of represent your business and ‘bid’ on them. Then, when someone searches for those keywords, your website will pop up. The best part? You only pay for those who click on your site. If you need a hand to get started, SearchBoost creates custom ads for you based on your budget.

If you’re looking to advertise to a specific demographic or people who already like your Facebook page, consider Facebook advertising.  Think you need to hire someone to help you out here? Think again. SocialBoost creates targeted advertisements that will help you reach your designated audience. Now all you have to do is sit back and watch the traffic roll in.

Email Marketing

Once you’ve got an audience, they’ll be eager to hear from you. Adding the Get Subscribers app to your eCommerce site lets you collect the contact information of your site visitors so you can keep them in the loop. You can then create beautiful emails using Wix ShoutOut to inform your followers of your holiday sales, new contests, or even send your latest blog post. From there, you can share your emails on your social accounts to reach an even wider audience! Email marketing is essential to promoting your eCommerce site and is a great way to start building relationships with your customers. Set a time each month to plan out your newsletter schedule and come up with fun and fresh ideas for your readership.

Optimize

If you want to reach your full potential, be prepared to optimize everything. Start with understanding your industry and paying attention to what your competitors are doing. Figure out what works and what doesn’t work and find a way to bring your own unique twist to your industry. Of course, the most important lessons you will learn will come from studying your own business practices. Use Google Analytics to track your visitor behavior and note where you can make improvements. You’ll also want to pay attention to where your website traffic is coming from. If you see most of your traffic is coming in from Facebook, you’ll want to focus more of your efforts there.  In addition to studying your analytics, you’ll have to go straight to the source; your customers. The Comments app from the Wix App Market gives your customers a platform to speak their mind and let you know how you’re doing. Listen to what they have to say and optimize from there.

Ready to get your eCommerce site out to the masses? Create your online store with Wix today!


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