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Web Design \ MAY 17th 2016

The Perfect CTA: Your Key to a Website that Works

Whether you’re a photographer, fashion designer, dentist or dj, when you create your own website you need a strong Call to Action, or CTA. While most CTAs are just 2-4 words, they’re one of the most important parts of any website. Why? Because the CTA tells your visitors exactly what you want them to do.

Looking for listeners? Your CTA button might say “Download my music!” Selling insurance? The CTA can invite site visitors to “Get a Free Quote.” A well-designed website can help your business grow in leaps and bounds, and at the heart of any good site is a CTA button that engages users and entices them to click. In fact, the quality of your CTA alone can largely determine your success online.

That’s why we’ve gathered a list of 7 tips for creating CTAs that work. Learn how you can create one of these irresistibly clickable buttons and create a website that is not only stunning, but also effective at boosting your biz.

The Perfect CTA: Your Key to a Website that Works

Start with your goal in mind

This advice holds true not only for your CTA buttons, but for the entire process of creating a website. You always want to know exactly why you are creating your website and what it is that you want users to do there. If the goal isn’t clear in your own mind, then it certainly won’t be apparent to your visitors.

So before you begin work on your website copy and design, make sure you know exactly what it is that you want from your visitors. The CTA might be to peruse your online store, join your mailing list or simply to contact you. The purpose of the button will impact how you design your site as a whole, as well as the specific location, text and style of your CTA.

Check out this Wix Education video to make sure you’ve mastered your CTA goals.

 

Start with your goal in mind

KISS: Keep it simple – and short!

Most CTAs should be under 5 words, so you want to choose them wisely. The text of your button should be clear and direct and, when possible, convey a sense of urgency. The text and images around the CTA should also explain to the user what they stand to benefit from taking a given action.

When writing your CTA, don’t be afraid of being too direct. If what you are offering is relevant to a particular visitor, they will likely do exactly what you ask them to. A good tip for choosing language is to keep it clear and stay away from jokes or puns. You may want to use possessive language in the button to make the action feel more personal for your visitor. For example, imagine the excitement a visitor might feel when they read “Create My Website!” as opposed to “Create Your Website!”

Make it leap from the page!

Once you’ve settled on the text, you want to choose the color of your button. The color should match your website and your branding, but the button itself should show up prominently on the page. Consider the color of your site background and how the button will look in contrast to its surroundings. Then, think about what color text will be easiest and more appealing to read.

The colors you choose can have a significant impact on how many clicks you receive so make sure your CTA button looks stunning and pops! As a general rule, remember that red, while bold and bright, can often be a turnoff.

Make it leap from the page!

Location, location, location

Your CTA should be placed very strategically on your site. It should be high enough on your homepage that your users don’t miss it, but not so high that it appears before you’ve successfully made your pitch. The button should have some room to breathe and not be surrounded too closely by other text or design elements.

By the time users’ eyes land on your CTA, they should already understand what your business is about and what they can benefit from engaging with you. While all of this happens in a matter of seconds, you want to make sure visitors are hooked before you ask them to take click.

Optimize shape and size

Looks matter. The shape and size of your CTA button will have a big effect on how many visitors click. There’s no golden rule as to how big or small your button should be, so play around with a few options to see what works best. If your button is too small, users may miss it, but if it’s too big it can look tacky. You’ll find the sweet spot.

Optimize shape and size

Triple check the link

Before you make your website live, always test every link on your site to make sure they take visitors to the right place. Nowhere is this more important than on the CTA button.

If you’re asking users to “Visit our online store,” then the button better click straight to your product gallery! If you want visitors to “Contact me today!” then make sure the link to your contact page is working just as it should. A CTA button that doesn’t link is as good as no CTA button at all. In fact, it’s worse, because it can leave users thinking that your website (and therefore your business) is not professional.

Make sure it’s mobile friendly

With more than 50% of Internet browsers visiting websites for your phone, you better believe that looking good on mobile is a must! Use the Wix Mobile editor to tweak your website’s mobile version and make sure that your CTA button looks just as cute, clear, and compelling on mobile as it does on your desktop version! More than half of your clicks may well come from customers who are visiting your site on the go.

Ready to be irresistibly clickable? Create your website with Wix today!


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