*This is part 2 of a 2 part series. You can see Part 1, here.
If your business or service addresses an international audience, you’ll quickly find that having a multilingual website increases your ability to reach your target markets. Rather than reproducing your website in various languages, Wix has your back with a quicker way to create a multilingual website that will appeal to your site visitors wherever they may be. In our first part in this two part series, we talked about the four key factors and best practices that should be incorporated into a multilingual website. In this post, we’ll walk you through the technical side of how to actually create your multilingual website with Wix, step by step.
All you need to do to get started is choose a Wix website template you like. From there, you can create a professional, multilingual site all by yourself in just 6 simple steps. Here’s how:
Step 1: Create the Main Language Website
Start by creating a website in your main language, the one you expect the majority of your visitors will use. This guide will take you through the basic steps of creating your very own website.
Step 2: Duplicate Your Pages
Here’s where Wix saves you tons of work. Instead of recreating all of your site’s pages in different languages, you can simply duplicate them with a few clicks (and later translate them):
- In the left menu of the Wix editor, click “Pages” > “Settings” > “Duplicate”
- Give the duplicated page a name in the new language you’re adding
- Repeat for all the existing pages of your website
*Tip: not all of your website’s pages and/or content may need to be translated. If you have a lot of content and are a bit overwhelmed, start by duplicating and translating the key information (like your about section, products gallery and contact page) and then work your way to less crucial pages.
Step 3: Translate Your Pages
Depending on your site’s amount of content, this step may take you the longest. But it’s well worth it! Now that you have your duplicated pages, get to translating them as best you can, while keeping an emphasis on ‘localization.’ Here are the steps:
- In the top left menu of the Wix editor, click the “Pages” drop-down menu
- Select the first duplicated page
- Translate all of the relevant content into your chosen language
- Repeat this process until all of your duplicated pages have been translated
*Tip: Don’t forget to save your work! Best practice is to save often, so be sure to do so at least after each page you’ve translated.
Step 4: Add a Custom Menu Using Buttons
Here’s how to do it:
- If you are working with a template that has a built-in navigation menu, start by deleting it
- In the left menu in the Wix editor, click “Add” >“Buttons & Menus”> and select a style that works for you
- Place the button wherever you want on the page
- Click on the button > copy > paste on the page
- Place the new button right next to the one you already added. Use rulers to align them parallel to each other
- Add as many buttons as you need to create your website’s menu
- Change the button names to match the pages they link to by clicking on the button > “Button Text”
- Link the buttons to the pages that you’ve created on your site. Click on each button > “Link to” > “Page” > click on the relevant page
- Group all the buttons together, and copy and paste them to all of the pages on your website
*Tip: Be sure that each translated menu links to pages in the matching language.
Step 5: Add Language Icons
Once you have all the languages set up on your website, you should now add icons so your website’s visitors can choose their language of choice. You can do that by using flag icons that correspond to the languages you have:
- Click “Add” > “Image” > “Clip Art”
- “Change Clip Art” > click on the “Free from Wix” tab
- In the left hand menu > “Flags” and choose the one you wish to add to your website
- Now click on the flag you added and choose “Link to”
- Click on “Page” and choose the homepage of the additional language you set up
- You can do the same with text links. Add a text box for each language e.g. EN, ES, PT, DE, etc > link each box to the homepage of the relevant language
*Tip: You need to add an icon or text for each language you have on the site, even the main one. Once you have all the various language buttons set up, group them together, click on them and choose “Show on all pages” – to make sure that your visitors can always navigate to the language of their choice.
Step 6: Use the (Free!) Wix Multilingual App
Once you’ve set up your multilingual site to perfection, you can take it one step further by adding the super intuitive Wix Multilingual App (available for free in the Wix App Market). What it does is redirect your site visitors to the language of their preference based on their browser language, so they don’t even have to find their flag icon – they’re already where they should be. It ups your site’s usability in a big way and will do wonders for your conversion rate.
Congratulations, Felicitaciones, herzlichen Glückwunsch! You have yourself a multilingual website ready to be published.
Ready to start your beautiful multilingual website? Create your own free website with Wix!