Small businesses usually can’t afford the lavish marketing budgets that bigger brands take for granted. That’s why small biz owners must be creative, determined and compelling when promoting their business. The good news is that there are plenty of useful marketing methods that will generate great results for your business without costing you a dime. You can start with creating your own website.
We compiled the following list of 24 free, tested and proven ways of marketing your small business. Choose the ones that are most appropriate for you and bookmark this post as a reference to monitor your progress. Here are the most effective ways to successfully promote your business online for free.
Your site is the touchstone of your online presence. Use Wix to create your own website for free – no coding or design skills necessary!
Presenting your vision or sharing your expertise with a live audience is a superb way to find your way to the spotlight.
What satisfied clients say about you will always sound far more convincing than what you say about yourself.
Email marketing is a highly effective way to interact with potential and existing clients. Use Wix ShoutOut to easily set up your newsletter and get your subscribers hooked with a series of attractive emails.
Do you know how to sell your brand in a short, clever and enticing 30-seconds speech? If not, it’s time to practice.
Get the conversation going by offering a one-time meeting, no strings attached.
When you have something interesting going on, create a compelling story and send it to multiple PR submission sites. Here’s a list of free PR websites that you can work with.
Get people’s attention by tagging their social profiles in your posts.
Testimonial pages are a win-win platform. Check out the Wix Stories page to see how our users benefit from sharing their Wix sites with the rest of the community.
Writing your own blog is great, but chances are that you can reach a broader audience by publishing your posts on blogs that already have a large readership.
Instead of asking for entries, get contest participants to share your content for you. Save money on prizes by offering your own product or service.
The world’s largest business social network is great for generating new contacts, join in on industry conversations and highlight your unique professional edge. Be sure to start by checking out this article on smart marketing with LinkedIn.
Adding a logo and the link to your website will get you more clicks as well as increase your branding as a serious professional.
Break down your field of expertise into key questions and turn them into informative video guides.
When you’re working on your daily social posting, have a look at the current trending hashtags and see if you can utilize them in your content to increase the reach.
Focusing some of your marketing energies on your local community adds a personal dimension to your branding. Local events, news and networks can give you faster results than aiming at a national audience.
Don’t neglect to treat your clients with care and respect once they completed their purchase. If you show them continued attention they are far more likely to return for more.
The people you work with daily can become devoted ambassadors for your brand if you take the time to build a meaningful business relationship with them.
Excellent method to improve link building, which is an important way to climb higher in search engine results. Here’s a list with dozens of directories to try.
Visibility is powerful. Even if you don’t get a monetary return when you loan or donate your products to a short film production, a festival or a workshop, your brand presence still makes an impact.
Wonderful for your personal growth and for your business reputation.
Make them feel special with a limited offer that only they can enjoy.
Everyone is on Facebook, true, but smaller niche networks provide a far more targeted audience for your brand. If you find one that fits your industry, you should put some effort in establishing your presence there.
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