When you decide to make the big leap and become a business owner, you are accepting the fact that you have a lot of learning to do. Running a successful business is not a talent that you’re born with – it requires dedication and attentiveness. And that’s great!
Thanks to the possibilities available online, setting up a business venture is much more accessible than it used to be (you can even create your own website for free!), yet there is still a learning curve that every aspiring online business owner needs to go through. To support you in this challenge, we created this list of 5 web skills you simply have to attain if you want to achieve great things with your business.
To support you in this challenge, we created this list of 5 web skills you simply have to attain if you want to achieve great things with your business.
When potential customers visit your business website, they need to be greeted by an intuitive browsing flow that provides maximum satisfaction for minimum time and effort on their end. In web lingo, this is referred to as “user experience or UX.” The idea is to strive for your customers to experience your site in the best possible way. This includes, amongst other things, making sure that the navigation is very clear, that the texts on the site are easy to read and that the homepage is not too cluttered with information.
A major part of every business transaction is the pitching process. In your online marketing efforts – whether on your website, in your newsletters or in an ad campaign – you want to make sure that the pitch is phrased and presented just right. Powerful, credible and persuasive texts are crucial for establishing a strong brand and for successfully closing deals. You can start by checking out the Wix guide for killer web content to get a sense of how this translates in the only industry.
Social media is an important marketing arena, especially for new small businesses who don’t have big budgets for professional cross-media campaigns. The beauty of social media is that you can see great results by putting your creativity into action and without spending huge amounts of money. The first thing to do is to understand which social networks are best suited for your type of business. Then move on to establish your brand on these networks and engage with your target audience. Remember, even if social media activity doesn’t immediately translate into sales, it’s still an important long-term investment in your branding.
Too often business owners neglect this crucial aspect of business life. Effective customer care means giving your customers the full package of support. They need to feel free to contact you with questions, suggestions, compliments and even complaints. With online customer care you have the option of offering several communication methods: email, social media, online chat or contact forms. Regardless which ones you choose, make sure you are able to commit to providing timely, adequate and personalized responses. And as a general tip, you’ll want to stay away from the 10 things clients hate hearing most.
While it’s not really a glamorous task, keeping track of your site’s statistics is essential for any business with an online presence. These stats give you information about who your visitors are, what makes them stay and what makes them leave, how they arrived at your site to begin with and what the most popular search terms are that lead people to it. In other words, stats give you the key to understanding your visitors’ browsing habits and improve your website’s content accordingly. Knowledge is power! Learn how you can track your Wix site stats here.
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