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Small Business Tips \ NOV 20th 2014

Super Friendly Tools to Help You Measure Your Marketing Success

Marketing your business (and website) online is crucial to your ongoing success. But to put it bluntly: marketing without tracking results is a waste of the resources you’re putting into your advertising efforts. The good thing is that today, there are so many amazing web tools created with this purpose in mind. So how should you get started?

These user friendly tools will get you the intel you need, and help you learn what’s working, what isn’t, and maybe some things you didn’t expect to find. While there’s no exact science to getting your marketing 100% right, you can certainly come close. Once you’ve got all the info, you can put it to good use and polish your marketing efforts to [near] perfection.

Super Friendly Tools to Help You Measure Your Marketing Success

Website tools:

Google Analytics

A staple amongst it’s ranks, Google Analytics is the tool of choice for millions of website owners worldwide. This is in large part due to the fact that it’s so easy to set up (no complicated registration process) and it’s format is fairly easy to figure out. Should you need a hand, however, they have plenty of handy walk-throughs that will have you finding the info you need in no time. Did we mention that when you upgrade a Wix website to premium status, you get access to all the insights Google Analytics has to offer? Here are some key metrics you’ll want to pay attention to:

  • unique visitors
  • average time on site
  • bounce rate
  • page views
  • referrals

Google Analytics

Chartbeat

This web tool is universally known as Google Analytics’ main competitor, and for good reason. While there are some differences (like its “audience metrics” that show your site visitors’ engagement time, visiting frequency, and more)- what they have in common is ease of use. People are on the fence about which platform delivers a more user-friendly platform, but it’s mostly known for the fact that Chartbeat gives you real time analytics – a major leg up in understanding what your site visitors are interested in.

Chartbeat

Social tools:

Commun-it

Used by major players like Sony, Coca-Cola, MTV and more, Commun-it delivers a great product with lots of information about all things Twitter. If your business is on Twitter, and especially if you’re looking to get more serious about your presence on this channel, Commun-it can be a great resource to help you polish that presence.

Commun-it

Sprout Social

This “powerful management and engagement platform for social business” brings tons of useful data right to your fingertips. Intuitive and easy to navigate, you can get a real sense of what’s going on in your business’ social realm. It’s got great features like monitoring tools to help you track what people are saying about your brand, publishing tools so you can publish content on multiple platforms from one place, and analytics tools that bring the important stats to the forefront. While their service isn’t free, you can dip your toe in the pool with a free trial month.

Sprout Social

Facebook Page Insights

Available in the tabs of your Facebook page itself, Facebook came up with it’s own dashboard of analytics to help you track successes and, lesser ones. While some say it’s limited, it does provide some good intel into the posts you put on your page, promotions you’re running, and other useful info. If you’re just starting out with a new Facebook page, this can be a great place of reference.

webtools to measure5

Twitter Analytics

Newly released by the Twitter corp itself, these analytics bring lots of useful info to light. They’ve got serious looking charts and graphs, that not only make you feel like you’re a tech big-wig, they also give you a good idea of what’s going on in your channel. Be sure to go over everything with a fine tooth comb, as some of the gems of this feature can evade you. Hint: check out the ‘Followers’ tab up top and find out some interesting info on who makes up the core of your audience.

Twitter Analytics

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