Smart businesses know that promoting your company isn’t about letting just anyone through your door, it’s about attracting the right people who could benefit most from what your company has to offer. Think of it this way; if thousands of people enter your company’s website, and only a handful of them turn into profitable clients, your online marketing efforts might be due for an update.
Leading the right people to your business can be tricky, but a well-planned marketing strategy can see you pulling in your target market in no time. With a clever mix of some key marketing tools, you can generate the best leads for your business, and ultimately turn would-be browsers into bonafide buyers. Here’s what you need to know about the ins, outs and in-betweens for turning your website into a lead generating machine!
Inside Your Website: Leverage Your Leads From Within Your Site
The first step towards targeting your audience online is to create a great looking website that gives new and prospective clients an idea of what your site has to offer. Naturally, you’ll want to take the time to create written and visual content that represents your brand, but an equally important aspect that you can’t forget is great customer service.
Ease your prospective clients’ worries and gain their trust by making it clear that your help is always within arm’s reach. A good first place to start is to make sure your customer service information is easy to find; after all, if your clients can’t get in touch with you to ask pressing questions, they won’t be able to move forward and complete a sale. Consider listing important company information like your phone number or a link to your email box within the header or footer of your page to ensure that it’s always easy to find.
Also, take the time to create a killer contact page with all of the bells and whistles to make getting in touch with your biz a breeze. Consider adding handy features like a contact form to let prospective clients know that you’re readily available if ever they need a hand.
Keep in mind that even though a client may have made contact with your business, they might not necessarily be ready to take the plunge and commit to buying into what you have to offer. Make sure not to lose any interested prospect by including an email sign-up form in an easy to identify spot on your page. Emails are a great way to keep in touch with existing or potential clients by sending them a gentle reminder about how great your business is! We’ll go into more detail on this a bit further down.
Outside Your Website: Attract the Right Crowd
When your target market is looking for a solution that you have to offer, you want to make sure that they can find your business information with ease. One of the more clever ways to do this is to work on your organic reach. Make your business look like it was serendipitously placed in the palm of your potential clients’ hands by being where they just happen to be looking: on the first page of search engines, on their most frequented websites, and on their favorite social media pages. In order to look like your company’s website was sent to help from the heavens above, you may want to invest in smart marketing in these key ways:
- Killer SEO: make organic search a priority by investing in your SEO. With so much competition in the market, you want to make sure that when potential clients are looking to fill a need that your business can meet, you’ll be at the top of their go-to lists. Check out our previous post for a refresher on how to secure Google’s top-spots.
- Target Your Marketing: If you have a good grasp on your audience base, consider tailoring your marketing efforts by targeting the segments of your audience that you think will generate the most leads. Both Google AdWords & Facebook advertising let you pinpoint your marketing targets by key demographic components, like location settings, by way of their PPC ads.
- Remember, not all of your audiences will respond in the same way. If you’re going the route of targeting audiences, use an appropriate tone for each demographic segment while maintaining your branded writing style.
In-Between: Keep in Touch
Like we mentioned in the first section of this post (…we told you we’d get back to this), email marketing is an effective way to reach out to existing clients and promising leads. Not only do emails offer a gentle reminder that your business is around, but given that 90% of people check their emails daily, it’s a great place to get your target market where they visit often.
When a customer purchases something from your businesses, odds are they could have turned to a dozen of other companies to fulfill their needs, but they chose you above all else! Thank your customers for putting their faith in your hands, or entice prospective new clients by giving them personalized, VIP treatment with unexpected discounts or offers right in their inbox. One of the easiest ways that you can do this is by keeping a squeaky clean client database by way of a well maintained CRM.
A CRM (customer relationship manager) is an easy way to keep tabs on all of your client’s most essential information like what product they purchased, as well as demographic based information like their age, email and location. Use these helpful tidbits of information as ammo to send out tailored emails that will attract existing clients and new leads into your store to further their way down your sales funnel. Consider using Wix Shoutout for an easy solution to send great looking emails in a snap.