Whether you’ve already taken your business online or still looking for a simple solution to create a professional website, you probably already know that promoting your website is crucial to your success.
If you have no previous experience with site promotion, you’re likely reaching for a bottle of Aspirin right now. But fear not, marketing your website isn’t only simple, it can be done without even spending a penny!
With the right time and effort, you can find yourself attracting a whole slew of new clients to your great looking site! Here are the steps to find out how to promote your website.
It may or may not surprise you to hear that the majority of traffic from the internet is derived from search engines. With that said, search engines should be the first place that you turn to to promote your online presence. Ensure that search engines know that your site exists by submitting your link directly to them. Once that’s out of the way, the best way to improve your search engine presence is by taking the time to improve your SEO.
Right now, the search engines that generate the most traffic are:
The modern day Yellow Pages, online directories are where potential clients turn to to find business solutions. Adding your site to online directories is extremely important as it greatly improves your site’s SEO by linking back to your website. When submitting your site, make sure to include important details like your location and business category so that your website will appear in sub-categories where new and potential clients can easily find you.
Restaurateurs should also take the time to get listed in these restaurant specific sites:
Social sites are where many web surfers spend the majority of their online time. Linking your content on popular social sites is a great way to put your business in the face of your known audience, and also a fantastic opportunity to gain quality backlinks by exposing your brand to broader audiences.
Blogging platforms and article-submission sites are a terrific way to market your site. All you need to do is write an original article related to your business and submit it to these sites. While it’s important to keep these articles informative, try to keep your tone friendly. Articles that sounds genuinely well-intentioned and have a less aggressive marketing tone, will likely draw more interest to your site than self-promotion alone. Blogs and articles are also great for promoting link building for SEO benefits.
*Owned by Google, Blogger is hardwired with Google’s Adsense advertising program.
You can also add the Blogger Feed from the Wix App Market to your Wix Website for maximum exposure.
Similarly to social network sites like Pinterest and Polyvore, photo sharing sites give you the opportunity to display visual content that is related to your business, and can be used to refer and link back to your website. Photo sharing sites are not for photographers alone – any business can use these sites to post images of events, coworkers, news and everything in between, as long as it’s connected to your biz.
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