Choosing the Right Domain Name for Your Website

January 2nd 2014 | Small Business Tips

What’s in a name? Quite a lot, actually. Your website’s address, commonly known as a domain name, is one of the critical aspects to determine your site’s visibility on the world wide web.

Once a domain name is registered, you can’t make any changes to it. That’s why every website owner should consider his/her domain name carefully. In this post, we will guide you through necessary steps to take before choosing a domain name.

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Highlight Your Brand

A domain name is not simply a bunch of letters people click on  in order to load your website. It represents your company or business on the web. If you can purchase a domain name that is identical to your brand name – do exactly that. If for some reason you can’t register your brand name as a domain, try to come up with a domain that is as close as possible.

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Don’t Have a Brand Name? Create One!

If you are just starting out a new business or organization, create yourself a brand name that works well as a domain name too. Here’s what you should pay attention to:

  • Don’t over-complicate it. Choose a name that is clever but clear.
  • The shorter the better. Long domain names are a flop.
  • Check for availability. Every time you come up with a good name, make sure it is available for purchase.

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Trial and Error

Want to make sure your domain name is a success? Run some tests and do your research. First of all, prepare a list of several options. After you check that they are all available for purchase, try them out with friends and associates. See how people react to your domain name ideas both in writing and when spoken out loud.

In addition, look into websites of competitors or similar services. Make sure you are not repeating an overused term, or that your name is not confusingly similar to another company’s.

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Register Your Domain Name

Once you have a winning domain name, make sure you secure it as soon as possible. The last thing you want is for someone to snatch it before you have the chance to.

If you have a Wix website, you can actually get a domain name for free when you purchase a yearly premium package (on the Combo, Unlimited or eCommerce plans). Even if you have a monthly premium package, you can upgrade it to yearly and still get the free domain name.

Are you deliberating domain name options? Consult the Wix Team here on the comments, on our Facebook page or Twitter channel!