“You never get a second chance to make a first impression,” goes the old expression. What’s true about your personal appearance is also true about your website.
Studies show that our kneejerk reactions to websites have a lasting impact on how we feel about the site’s brand. Within seconds of your site’s initial loading on our monitors, users have already decided whether or not they think you’re cool, smart, funny, savvy, accessible, helpful, authoritative and trustworthy.
To an increasing degree, websites are treating homepages like landing pages. Instead of barraging site visitors with information overload and bright buttons promoting internal pages, the trend is now moving towards simpler designs that can be “digested” more easily. Links are kept to a minimum, with many designers placing a single call-to-action on their homepages, to keep the user experience streamlined. A unified, calming homepage layout may just be what it takes to impress prospects.
The examples below show how some of Wix’s more creative users are making strong first impressions with homepages worth paying attention to.