For most businesses, summertime is a relatively slow season. The month of September marks the return of a busier schedule, and any business owner would want to be fully-prepared for that. As you brace yourself for more action, here’s a checklist that can help you with a smooth transition:
Set Goals: Knowing that your business should expect a boost after the summer break, you need to have clear goals in mind. September marks not only the end of summertime, it also means that the year is coming to an end, so your goals for the next months should reflect that. What were the objectives that you set out for 2013 and haven’t fulfilled yet? Now is your chance to review and to reassess.
Get Updated: What were the latest developments in your field or industry in the last two months? Get up to speed so you can adjust accordingly. A little research can help you structure a new strategy for achieving your goals. It will also give you an idea about what your competition has been up to lately.
Refresh Your Website: Whether you go for a complete website redesign or a few minor touch-ups, end of summer is a great opportunity to rethink your expectations from your website and see what is the best way to accomplish them. Do you want to attract more subscribers? Or update new products that are back in stock? Now’s the time to focus on these questions. And check out what the Wix App Market has to offer you to make this process easier.
Plan an Event/Sale: Throwing a special event, a contest or a sale is always a wonderful way to attract new clients and encourage current customers to stay connected. Try to organize at least one such event until the end of the year. The next few months will give you plenty of opportunities for a themed event (Halloween, beginning of winter, Thanksgiving – to name just a few), but, of course, you can plan something completely off-calendar. Just make sure your event offers real added value for your target market. Think of something that they will not want to miss out on.
Find the Best Tracking Tools: You can’t measure your success if you don’t have the right tools to analyze your activity. The tracking tools vary according to your goals and your type of business. Do a little research to understand what is the best method to measure success in your industry. Even if you currently have a tracking tool that you’re happy with, try to learn more about its abilities and maybe search for new features that you haven’t tested before. This may give you a new perspective about your business’ performance.
Stay Creative: A regular business routine may provide you with a certain level of security, but without creative thinking and keeping an open mind your business will never be able to grow. Find ways to constantly get inspired and keep fresh energy flowing into the business. Even small additions like a weekly brainstorming session or joining a local business meetup group can make a difference in your approach.