Your online shop is up and running and everything is ready for doing business. Now it’s time to get some action! Your shop needs to be beautiful and user-friendly, but if you want to boost sales and establish a loyal customer base, we have a few expert marketing tips that can help you get there.
1. Use a clear call to action button. There needs to be a sense urgency to encourage shoppers to seal the deal, like “Shop Now”, “Get Yours” or “Buy in 1-Click”.
2. Add images or videos as product demos. This will help customers to already visualize your product as part of their lives.
3. Include customer reviews and ratings of your products. This helps to establish your site’s credibility and creates an added sense of community.
4. Make the payment process super smooth. The most deterring thing ever is if the final click to purchase does not go through for some reason and you have to select product and fill in all the billing information again.
5. Make customer service and customer loyalty a priority. Make sure that you are easily accessible for any questions or returns. Always stand behind your products, guarantee satisfaction and reward customers for their purchases.
6. Highlight products by offering discounts or pointing out your shop’s “best-sellers” or most popular items.
7. Make sure the added value of your store is clear. Shoppers need to see the benefit of purchasing your products. What is unique about your business? The answer to this question needs to be clear not only to you, but also to your customers.
8. Create discount coupons and distribute them on social networks, on printed marketing material (flyers, newspaper ads) or to a mailing list of clients. Limit the amount of available coupons (“first 50 to use this coupon will get a 50% discount!”) or the duration (“a 48-hours sale starts now!”) to stir people up for a quick action.
9. Use more than one photo for each product. For instance, if you’re selling clothes you can upload an image of the clothing item on a white background but also a photo of a model wearing it.
10. Set up a mailing list and keep customers updated on the newest merch, the latest deals or any other news bit that might get them to revisit your online shop.
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