Our world is filled with colors. We’re constantly encountering colors and creating personal and cultural associations and impressions based on the different colors we see. Notice that when you think of an object, one of the first things you would say to describe it is the color. This shows how important colors are in the human perception of the world.
Colors have an emotional meaning. Often this meaning varies from person to person but there are some common reactions associated with each color. If you do a quick survey amongst friends on which colors they would define as “happy”, you will get very similar answers most of the time.
In web design, color is just as important as the basic structure and navigational design of your site. Colors can be used to attract attention, set the mood and prompt your visitors to complete actions on your site. Everything color-related, from your logo to your background and buttons, can be designed to enhance the user experience, create familiarity and reflect your brand’s essence effectively.
To make sure you have your colors aligned with the message you want your website to convey, you need to know a bit about color psychology.
Here are the most common emotions associated with each color:
Brown – warmth, coziness
Black – power, sophistication
Grey - somberness, stability
Blue - trust, confidence
Red - excitement, passion
Pink - youthfulness, romance
Purple - luxury, wisdom
Orange - energetic, vibrant
Green - natural, growthite
– purity, simplicity
Yellow - happiness, joy
Consider the examples of color schemes below and what statements they convey through the use of color: