Color Psychology and Web Design

June 25th 2013 | Web Design

Our world is filled with colors. We’re constantly encountering colors and creating personal and cultural associations and impressions based on the different colors we see. Notice that when you think of an object, one of the first things you would say to describe it is the color. This shows how important colors are in the human perception of the world.

Color Psychology and Web Design

Colors have an emotional meaning. Often this meaning varies from person to person but there are some common reactions associated with each color. If you do a quick survey amongst friends on which colors they would define as “happy”, you will get very similar answers most of the time.

In web design, color is just as important as the basic structure and navigational design of your site. Colors can be used to attract attention, set the mood and prompt your visitors to complete actions on your site. Everything color-related, from your logo to your background and buttons, can be designed to enhance the user experience, create familiarity and reflect your brand’s essence effectively.

To make sure you have your colors aligned with the message you want your website to convey, you need to know a bit about color psychology.
Here are the most common emotions associated with each color:

Brown – warmth, coziness

Black – power, sophistication

Grey - somberness, stability

Blue - trust, confidence

Red - excitement, passion

Pink - youthfulness, romance

Purple - luxury, wisdom

Orange - energetic, vibrant

Green - natural, growthite

White

– purity, simplicity

Yellow - happiness, joy

 

Consider the examples of color schemes below and what statements they convey through the use of color:

Color Psychology and Web Design

Green evokes a connection with nature, while the white background gives a sense of simplicity and purification.
The orange buttons complement well while giving users focus on the call to action.

Color Psychology and Web Design

The white and yellow background combined with light grey is super modern and sophisticated as well as energizing.

Color Psychology and Web Design

Blue is often used in technology sites because it invokes trust and confidence

Color Psychology and Web Design

The beige background and the use of pastels give a very creamy and delicious feel to this site. Very inviting.