A strong online presence is one of the things that non-profits simply can’t do without. You need a great website to make your voice heard on the web. Even if you have little or no budget for a website, you can still create an effective site.
Before you start building a non-profit website, we have a couple of tips you should keep in mind. A powerful and meaningful online representation of your organization is simple to construct if you follow a few basic guidelines.
The 3 essential elements of any NGO website:
1. Make your organization’s mission statement visible on your homepage,centrally located, short and easy to understand.
Fertility for Colored Girls kept it as clear and simple as possible:
2. Donating and volunteering should be straightforward to do, in as few clicks as possible, from every page on your site. Same goes for any action you want website visitor to take – participating, sign-up, downloading etc.
Project Orphans’ website is a good example for that:
3. Make it easy for visitors to get in touch with your organization.
You can’t miss Broadway Wishes NYC contact form:
Once these items are in place you can add other components to your site to help draw traffic and build awareness. Non-profit sites that have beautiful graphics combined with easy functionality often capture the eyes and hearts of people.
Upload all available photos and videos that explain your mission in depth. It’s important to demonstrate how your organization is helping or who/what you are advocating. Donors want to know how their money is being spent, so try keep this as transparent as possible.
Promote your site in social media circles where you think your audience might gather. Add social media buttons to your website and encourage people to share it on their own channels.
“Selling” branded merchandise for donations is a highly popular and successful way to raise funds, so don’t shy away from that.
Clicks for a Cause offer a unique service for their good cause:
Encourage visitors to register their emails onsite so that they can receive newsletters, updates, on event info etc. and thereby gradually increase your membership.
Remember, staying focused on and true to your cause can be done in conjunction to having a great-looking site.
Check out these beautiful Wix websites that are all about doing good: