Non-Profit Websites: Use the Web to Do Good

Designing with Wix | April 9th 2013

A strong online presence is one of the things that non-profits simply can’t do without. You need a great website to make your voice heard on the web. Even if you have little or no budget for a website, you can still create an effective site.

Wix has numerous templates for non-profit organizations and you can use those for free. We will even give you a free premium package to help promote your cause.

Before you start building a non-profit website, we have a couple of tips you should keep in mind. A powerful and meaningful online representation of your organization is simple to construct if you follow a few basic guidelines.

The 3 essential elements of any NGO website:

1. Make your organization’s mission statement visible on your homepage,centrally located, short and easy to understand.
Fertility for Colored Girls kept it as clear and simple as possible:

Non-Profit: Use the Web to Do Good

 

2. Donating and volunteering should be straightforward to do, in as few clicks as possible, from every page on your site. Same goes for any action you want website visitor to take – participating, sign-up, downloading etc.
Project Orphans’ website is a good example for that:

Non-Profit: Use the Web to Do Good

 

3. Make it easy for visitors to get in touch with your organization.
You can’t miss Broadway Wishes NYC contact form:

Non-Profit: Use the Web to Do Good

Once these items are in place you can add other components to your site to help draw traffic and build awareness. Non-profit sites that have beautiful graphics combined with easy functionality often capture the eyes and hearts of people.

Upload all available photos and videos that explain your mission in depth. It’s important to demonstrate how your organization is helping or who/what you are advocating. Donors want to know how their money is being spent, so try keep this as transparent as possible.

Promote your site in social media circles where you think your audience might gather. Add social media buttons to your website and encourage people to share it on their own channels.

“Selling” branded merchandise for donations is a highly popular and successful way to raise funds, so don’t shy away from that.

Clicks for a Cause offer a unique service for their good cause: 

Non-Profit: Use the Web to Do Good

Encourage visitors to register their emails onsite so that they can receive newsletters, updates, on event info etc. and thereby gradually increase your membership.

Remember, staying focused on and true to your cause can be done in conjunction to having a great-looking site.

Check out these beautiful Wix websites that are all about doing good:

Pure Joy Foundation >>

Non-Profit: Use the Web to Do Good

We Have a Voice >>

Non-Profit: Use the Web to Do Good

Bars against aids >>

Non-Profit: Use the Web to Do Good

Educafrica >>

Non-Profit: Use the Web to Do Good

Christian Training Center >>

Non-Profit: Use the Web to Do Good

The Stigma Project >>

Non-Profit: Use the Web to Do Good

North Country Life Line  >>

Non-Profit: Use the Web to Do Good

Light House for Christ >>

Non-Profit: Use the Web to Do Good

UNC  >>

Non-Profit: Use the Web to Do Good

Joeys Motorcycle Ride for Autism >>

Non-Profit: Use the Web to Do Good


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