How to Choose the Best Domain Name for Your Biz

Google & SEO | February 21st 2013

Finding the right domain name for a business website is more than just a technicality. Believe it or not, there are actually people in the web industry that have turned this into an expertise – they’re called “domainers”. Indeed, in today’s world, the domain name is as important as the brand’s name. You want to make sure that you make the right decision, especially because you can’t change a domain once you have officially registered it.

If you’re thinking about getting a domain name for your website, here are a few things you should consider before you open your wallet.

What You Do: The primary factor to consider when selecting a domain name is your type of business. Whether the bulk of your business is offline – looking to gain foot traffic, increase sales or simply to create an electronic business card; OR an online based product or service available primarily on your website or other internet platforms.

Choose the Best Domain Name for Your Biz

Already Got a Name? If you already have a bricks and mortar establishment, then you probably a brand/business/company name. In this case, you should opt for a domain name which contains and is closest to your company name as possible. The worst thing would be to use a domain name that is different than your existing business name.

We see Wix users who design beautiful websites and then ruin their chances to be found easily by connecting a domain name that does not even resemble their official brand title. If your company name is already taken, try minor modifications, like using abbreviations (“www.NYTimes”), or maybe even make a bid to purchase the domain name from the current owner.

Starting from Scratch: If your business is predominantly online or mobile related, and you don’t mind investing time and money on branding, then you should search for a name that is catchy, simple and short (and available). It’s going to take hours of brainstorming because most one-word domains aren’t available, and the most popular two-word combinations are dwindling. You are essentially going to be creating a completely new brand name, while checking its domain availability at the same time.

If you are creating a name for your biz from scratch, the best way to get started is to brainstorm keywords. Think of the 10 most popular words people will search for when looking for your business and play around with them. Your goal is to choose a domain which is:

  1. Easy to remember
  2. As intuitive as possible to type
  3. Still has some punch
  4. Remains an accurate representation of your biz

Choose the Best Domain Name for Your Biz

Don’t Forget the Ending : The domain name you register should ideally be a .com or the local equivalent in your country. You might also want to keep an eye for the new domain endings recently launched in the market, like .am (“www.Statigr.am”) or .ly (“www.bit.ly”), which are becoming quite popular.

Simplicity: Many experts recommend avoiding names that are spelled differently than they sound, like the successful Flickr, Tumblr and even YouTube (which in the beginning was often searched as UTube until the brand caught on, so this advice is debatable). As much as we wish you to become the next YouTube, using straightforward spelling is probably best for a starting small business.

Choose the Best Domain Name for Your Biz

Think Ahead: Plan for your company’s future. Don’t use buzz words with a short life span. A few years ago, every second domain name purchased had “2” instead of “to” and “4” instead of “four”. Now, most of these domain names look outdated. Slang words that are in use now might not be here in two years. The best domain names are forever.