Making a professional website is the first important step in gaining a solid online presence for your small business. But if you want to optimize the kind of results you get from your website, you need to make sure that your site has the best features to convert more site visitors into clients.
The Wix App Market is an amazing tool for small businesses. While the business website templates provide you with all the design elements you will need on your site, the Wix App Market offers a wide range of tools and features that can improve user experience, enhance your relationship with customers and boost your sales. All you need to do is add the right apps to your site!
To get you going on your search for the best business apps, we picked five excellent and popular ones that you should check out. You can find them all on the Wix App Market, directly from the Wix editor (last button on the left menu).
Shopify is one of the most advanced eCommerce platforms on the market. If you’re planning to sell your products online, Shopify is a great solution for you. This app allows you to set up a professional online store with a terrific product display and a very friendly checkout process. Shopify supports many currency, payment and shipping options. You have a great managing platform to keep track of orders. It’s designed to guarantee maximum convenience for you and your clients.
If you want to really make the most out of your website, you need to keep track with your stats. Without stats, everything you do on your site is like a shot in the dark. Reliable stats can tell you where your site visitors live, how much time they spend on your website, which keywords they use on Google to find you, how many of them are returning visitors and so much more! This is valuable data that can point you in the right direction towards getting more leads and more conversions.
The Web-Stat app is a great tool to track and analyze your site stats. It has a pretty accurate real-time tracking of your site activity and it also gives you stats according to a specific time frame. Give it a try and you’ll see how it helps you gather important insights about your visitors.
One of the biggest challenges any website owner faces is how to cultivate a relationship with visitors after they leave the site. Email newsletters and marketing campaigns are one of the best methods to do that. V.I.Plus is an amazing app for creating powerful and effective email newsletters. It’s a very simple process – you add a “Subscribe” box to your website and start gathering email addresses of people who are interested in your business. On the V.I.Plus dashboard, you can design your newsletter and send it off to your mailing list. Then you even get helpful information about how people interacted with your email.
Sending email newsletters with quality content is a sure way to boost interest in your company. Just don’t use them too often! You don’t want people to think you’re a spammer.
Comparison tables are a smart marketing technique that provides detailed information about your product with a twist of comparing something good with something even better. If your company offers different types of packages or services, a comparison table can help you improve the user experience AND increase your sales at the same time. With the Compare Ninja app, you can easily create tables that will look great on your Wix site. There are different layouts to choose from and the customization options are very convenient. Editing and re-editing is not an issue at all.
Many small companies and self-employed professionals use LinkedIn to network, learn about new opportunities and scout for employees. Being active on LinkedIn is something we generally would recommend, and connecting your LinkedIn account to your website is even better. When you add a LinkedIn business card to your website, you add a touch of reliability by offering site visitors another source of information about your work, plus another option for them to get in touch with you. This app is incredibly easy to add and is 100% free!