Logos are such a critical part of branding and design. You would assume that companies and brands do everything in their power to make sure their logos are perfect. And yet, we keep coming across logos that look like a sad joke.
It’s not a question of personal taste. Some logos should have never been approved as drafts, because they are not communicative; have no regard of basic aesthetics; look totally outdated or even ridiculous. In short, they’re giving the brand they represent a bad name – which is the exact opposite of what they should do.
The list of examples is endless but we picked some really horrid ones for you. Go over these logo fails and you’ll learn a lesson or two in how not to design.
2012 London Olympics: A stupefying amount of money was spent on designing the 2012 London Olympics logo, which turned to be as uniformly disappointing as was its opening ceremony.
T-Mobile: T-Mobile’s parent company, Deutsche Telekom, apparently think their logo is so spectacular that they decided to trademark its color. They claim to own this shade of Magenta (RAL 4010) and can sue for copyright infringement if used without permission. Wonder if they noticed that the London Olympics logo ripped off their favorite color.
Drake University: D+, huh? The best grade you can expect to achieve if you study anything at this college is F = Fail!
GAP: The GAP logo used to be a well-recognized iconic symbol of comfort and fashion. Now it’s been reduced to a poor generic sans-serif font and blue powerpoint generated gradient cube. Looks like it time-travelled to the era of bad.
Copycats: When logos look this eerily similar, it makes you think the same conspiring design team is behind the creation all of the world’s logos. Spooky.
Activa: Here’s a tip. Don’t insert famous logos into your own, especially if they’re owned by one of the biggest companies in the world. And really try your best to use an anti-aliased font.
Pepsi Max: This logo says – “don’t drink too much of this stuff or you might lose your remote control somewhere on your own body.” Not the best move for a diet drink.
Sherwin Williams Paint: Kind of reminds you of the Pepsi Max logo, except here you have the added threat of evil dripping blood (paint) that might cover the earth one day.
Verizon: This is an example of a logo created by a company that never considered they might be globally successful one day and be stuck with this horrible logo.
Arby’s & Jack in the Box: These two famous fast food chains decided that going 3D and changing fonts is the best way to upgrade their logos. Yea well… it’s not. Oh, and what a statement Jack in the Box made by taking “in the box” out of the box.