Not all that sparkles is gold. It could be a really beautiful Wix website with images of gold, like these jewelry websites we have here today. The exquisite taste of the Wix users who created these sites is evident not only in the jewelry, but also in the web design itself. Beautiful photographs placed just right, wonderful use of typography and great product display are just some of the niceties these sites have to offer. These websites, created with the HTML5 website builder, do a terrific job in presenting jewelry pieces as prestige and desirable objects. This is not bling, this is class.