Restaurant owners and caterers are no strangers to online presence. After all, what is a pizza place without Facebook Check-Ins? Or a chic waffles café without a Pinterest album? Still, many people in the food business regard a full website as a helpful yet not necessary form of online presence. But that’s not the case.
There are many great reasons to create websites for restaurants and similar venues, and there are extra great reasons to do it with Wix’ website builder. Hear this out:
Visitors will gladly use your restaurant’s Yelp page to find your location, your Instagram stream to see your daily specials and your Facebook profile to stay updated on current events, but there’s only one place where they can get all of this at once – your official website. This is your business’ spot on the web, and you can use it to assemble all of the information, photos and interaction channels you want to put out there.
Creating a website is a smart move towards winning potential clients’ trust. Imagine the following scenario: You browse through Yelp in search of a great Italian place. Several results catch your eye, but one of them has a website where you can see extra photos, view the entire menu and engage more with that restaurant. In short, by offering potential clients the option to visit your website, you strengthen the level of their engagement with your restaurant and increase the chance that they will choose to visit it.
Social platforms and location-based directories are a wonderful way to expand your reach, but they were designed to provide service to a mass-audience. They have limited customization options and offer a rather generic user experience. Your website, on the other hand, is created to fit your own personal needs. In your restaurant, you choose the daily specials, you decide on discounts and deals and you set up the pricing. Having your own website is about maintaining that freedom to run things the way you want them to be.
SEO is an important factor in any business’ online presence, and certainly for restaurants and caterers that are dealing with an exceptionally difficult competition. Building your own website allows you to be more sophisticated and thus more successful with your SEO efforts. Your Facebook page will show up on Google when people specifically search for your restaurant, though it probably won’t when they try googling something like “best sushi Brooklyn”. But if you do good SEO work, your website has a chance of showing up on the first page.
Wix websites are designed with SEO in mind. When you create your website, you can easily customize your meta data, your website header, your links and all other factors that are important for SEO. We also offer users many resources to help them measure and improve their website’s SEO, like the SEO Monitoring Tool.
Restaurant websites are a little different than regular business websites. The kind of visuals and text that go on such websites require a unique layout, and Wix has a variety of templates that were created exactly for this purpose.
These templates were not only designed for restaurants, caterers, bakeries, coffee shops, and the likes, they are also super easy to customize and edit, so that you’re not limited by the preset of the template. You can either stick with the original layout or change it as you please. Click here to browse through dozens of beautiful templates related to the food and drink industry. You’ll find both HTML5 and Flash templates with different styles and looks.
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