Social brand awareness, social engagement, social advertising, social ROI – see the pattern? Social is the way to go.
The power of social networks is that your clients are already there. A frequently updated Twitter account or Facebook page is a way to engage with them where they already hang out.
Promoting your business on social networks has numerous advantages – virality, cost-effectiveness and massive visibility, to name just a few. This infographic visualizes the reasons why social media should be a critical component in every business’ strategy. If your business isn’t yet social-friendly, you’d want to start making changes after viewing this: