Single page websites do just that; they simplify information to the absolute essentials and help visitors focus on your core message. Single page websites are a great tool for businesses that want to sell a product or get new subscribers. But that’s not their only use. Single page websites can also be an attractive way for presenting your web portfolio to prospective clients.
To kick off this quick guide, let’s first understand the basics. Single page websites come in two main formats:
A landing page is a single web page that a user arrives at after clicking on an ad. This can be an ad on Google or on any other place on the web. The point of a landing page is to increase conversion by providing a customized sales pitch to your visitors. This is why well made landing pages usually display a sales copy that pretty much echos and follow up on the ad that the user clicked on.
When is it better to direct traffic to a landing page rather than your website?
Landing pages are effective for getting user response to a specific offer. Say you’re running a Google Adwords campaign that advertises a special holiday deal. When users click on your ad, they should land on a page that is directly and immediately relevant to the ad they just saw. For this, a landing page is the best place to arrive at. Your site’s homepage, even if it says something about the special offer, contains too much information that isn’t directly related to the advertisement. If users have to look for the information, you might lose some of them.
A squeeze page is a single web page whose only purpose is to encourage visitors to sign up for a mailing list. Most squeeze pages consist of a headline, a list of benefits that the visitor will get when subscribing (a newsletter, a free gift or an E-book) and an opt-in web form.
Whether you’re creating a landing pages or a squeeze pages, here are a few things to keep in mind:
- Limit Navigation: Keep your visitors focused on the action you expect them to do.
- Deliver Value: Place an offer of value and make sure the page delivers the message. If it’s a squeeze page, users will easily give their contact details if they get a free e-book or other item of value.
- Enable sharing: everyone loves sharing. Make it easy on visitors to invite their friends to your landing/squeeze page.
Using a Single Page Website for your Business
There’s a growing trend of individuals and companies that create their websites as a single page. Some incredible design work can work magic and present the desired information in a fantastic and engaging way.
Single-page websites are hot and trendy. Still, they aren’t for everyone or every business. A good candidate for a one-page website is a website that’s not too heavy on content. If you have a lot of reading material to present to visitors, a single page website isn’t going to cut it.
Some single-page websites are pages which redirect visitors to external websites. For example, a freelance film editor can have a “Videos” button on their site directing visitors to a Youtube channel where they can view examples of the freelancer’s work. As long as the navigation is clear, leveraging the power of social platforms can effectively be used to expand the look of a single page site.