Cyber Monday is a celebration for both online consumers and online shop owners. If you have an eCommerce business running, you will not want to miss this year’s opportunity to increase sales by offering your clients some great deals.
If you’re unfamiliar to the term, Cyber Monday was created in 2005 as a web extension of Black Friday. eCommerce sites use Cyber Monday to kick off the holiday shopping season by offering irresistible deals.
Traditionally taking place on the Monday that follows Black Friday, which is the Friday that follows Thanksgiving in the U.S., this year’s Cyber Monday lands on November 28th. So there’s still time to prepare your online store for the event.
Do Your Deal
The whole idea of Cyber Monday is to offer unique discounts, so you need to put some thought into what your deal is.
It’s fine to offer more than one deal, but you shouldn’t put discounts on your entire inventory. Your customers need to know that you’re offering something special, so burying the best deals in a stack of promotions would be counter productive.
It’s always a good idea to offer a discount on the products that you’re most eager to sell, either those who don’t usually sell very well or products that you consider to be your finest.
The discount should be a real treat. Think of how stores offer really attractive deals on Black Friday to appeal to customers. You need to make customers feel like they’re getting a deal of a life time, something they won’t be able to resist.
Promote on Your Site
It’s important to make it as easy as possible for the customers to locate the deal and complete the purchase.
On the homepage of your store, create a banner that advertises your deal and link it directly to the product’s page. Using the term “Cyber Monday” together with the deal itself (“30% discount”, “2for1”, “Half Price” and so on) is smart, because people already associate the term with great deals.
On the Store page, where customers can view all products, highlight those products that are on sale with a special badge. Those badges are usually not large enough to include lots of text, but it’s still important to be specific and not just write “Sale”. Talk numbers!
Promote on the Web
Social Networks: Use your company profile on Facebook, Twitter, Google+ and the rest to spread the word. You should post at least two updates about the sale – one that announces it a few days before Cyber Monday, and another on the day itself, rushing your fans and followers to check out the deal directly.
Listing Sites: You can post a free ad on a listing site like Craigslist, WebCosmo or StumbleHere with a link to your store. It’s absolutely fine to post deals on such sites, but it’s important not to use a very aggressive promotional language, so that you won’t be considered a spammer.
We wish you a successful Cyber Monday! Tell us about the special promotions you’re running in the comments below.