Are you using Facebook to promote a business or a cause? Then you better make sure you’re using a Facebook Fan Page rather than a Facebook Profile. The good news is that Facebook allows you to easily migrate your personal profile into a fan page.
Many FB users have been active on the network for years without really knowing the difference between the two, so we’ll use this post to explain the distinction and to guide you through the steps of moving from profile to fan page.
Profile or Page? Which One Is Right for You
Personal profiles are meant for the social use of private people. Individuals use profiles to connect with other individuals, aka “Friends”.
Fan pages are different since they are run by organizations, businesses and public figures. Fan pages allow this type of users to communicate with private users who are interested in them, aka “Fans”.
Fan pages use the ‘Like’ option to gather their followers because they are not allowed to befriend personal users and send them personal messages. They can talk to their fans, but have a limited access to their personal data. These distinctions were intentionally created to differentiate the public and private spheres on Facebook. However, fan pages also have great benefits for businesses and organizations: they’re allowed to have limitless fans (personal profiles are restricted to 5,000 friends); can be redesigned to your own needs, and offer a wealth of analytics and stats. If you’re using Facebook to promote a service, a brand, a cause, a musical act or an institution, the best way is to choose Fan Pages. In fact, it’s the only way, since using personal profiles for these goals is a violation of FB’s terms.
How to Migrate from Profile to Page
Facebook makes it very easy for you to switch. Simply follow these steps:
- Download the personal information from your profile by following these instructions. This is important not only as a safety measure (in case something in process goes wrong), but also because FB transfers only parts of your data to the new page.
- If your personal profile is an admin of groups or other fan pages, you should appoint a new admin to them before you migrate. Otherwise they will be left adminless.
- Go to this link to start the migration process . Make sure you are logged into the correct account! You will be asked to specify the type of fan page you’re creating and then to edit the page information.
Once the switch is completed, all friends on your personal profile will become fans on your new page. Your photos will all be kept as well, and the login info remains the same.
Make Your New Fan Page Shine
Now that you’ve migrated, you’d want to make sure that your new fan page makes a real impact with your current fans and potential ones.
A personalized fan page offers a unique look for your business or organization. It allows you to communicate with your fans in a clearer and more appealing way and helps to increase Likes and engagement with your fans.
With WixPages, you can design a beautiful layout for your fan page. You have dozens of templates to choose from and numerous customization options. Check out these pages to see what we’re talking about: