For the web designer, an online portfolio is like a chef’s menu. It is the ultimate display of professionalism, skill and talent. Unlike photographers, fashion designers or make up artists, the web designer’s online portfolio is more than a tool to promote the work. It IS the work.
Though web designers are well acquainted with designing websites, creating their own portfolios may prove to be a unique challenge even for the highly experienced. These next tips can help you design an outstanding portfolio website.
The Portfolio as an Art Piece
If you want to be taken seriously as a web designer, you cannot simply collect all previous works under one site and call it a portfolio.
Potential clients will be judging your abilities not only by viewing works that appear on the portfolio site, but also by the aesthetics, usability and overall flow of the portfolio itself.
The portfolio needs to be a standalone piece of web design. It should highlight your strongest qualities as a designer, from logo to font choices. Use it to display skills and techniques that may not appear in your other works.
You are your Client
The portfolio offers complete artistic freedom. There’s no client to argue with, no brief to take into account and no budget considerations.
When designing your own portfolio, you can allow your imagination to run a little wild. challenge yourself to do something original and truly impressive.
However, keep in mind that your portfolio still has the goal of promoting your web design services, so it needs to be communicative and user-friendly.
Choosing and Displaying your Works
As a rule of thumb, you should show all works that you are proud of, even if you have dozens of those. The important thing is their of appearance.
Always choose your best works to appear first. Make sure your selections reflect your diversity as a web designer – don’t group similar projects one after the other.
The best way to display your pieces is to create a gallery of images with titles, with each image linking to a site. Don’t use huge screen shots that were altered to thumbnails. The images should focus on a single element of the site in question.
This page should introduce your site visitors to your professional biography, list the services you offer and shortly describe your vision as a designer.
Although the focal point of the page is the text, it still needs to be visually interesting. The text should be brief and clear. 2-3 Paragraphs should be enough.
You may include on this page links to your LinkedIn page, Facebook, Twitter, blog, etc., in addition to posting such links on the Contact Page as well.
No Mention Of Costs
It’s better for your business if you don’t publish the costs of your work on the portfolio. A price should be settled with each client separately
Instead of writing down specific costs, you can explain what you take into account when preparing a price offer. You can even use a customized contact form with questions that will make it easier for you to understand the clients’ needs.