Choosing a good color palette for your website might be trickier than you think. The idea is not just to pick “nice” colors but to choose colors that:
1. best evoke and represent your brand
2. are appropriate for your target
3. work harmoniously together
In any case, and whatever your product / service may be, avoiding loud contrasting colors is always a good idea. You should also avoid the temptation of using too many colors. Choose a simple color scheme and stick to it.
Need some help with choosing a color scheme for your website? Cymbolism is a great online tool that attempts to quantify the association between colors and words, making it simple for designers to choose the best colors for the desired emotional effect. For instance, most users who took Cymbolism’s color/word survey associated silver grey with words like “winter”, “average”, and “lonely”. Definitely something to consider before making your final design choice.
Another resource you might find helpful is grabbing colors from inspiring photographs or images you see around the web. Maybe some of these color palettes assembled by Creature Comforts will get you started!