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Google & SEO \ JAN 13th 2011

3 Ways to Improve Your Site’s SEO

Most of SEO is a process, that requires time and patience. From researching keywords to getting listed in directories to adding quality, SEO-friendly content….It can be a drag. If you are looking for a quick fix, here are 3 quick and easy things to do to give your Wix site a jolt of fresh SEO energy.

1.  Go to the Source

If you really want to optimize your Wix website, get acquainted with your site’s HTML code. This is what Google sees, and where Google will look for your keywords. The website builder by Wix translates the Flash on your website (what users see) into HTML (what search engines see).

To view the HTML version of your site, visit your site in a browser. Hit CTRL + U on your keyboard.

You’ll see something like this, but with your content:

HTML Source Code of www.wix.com

HTML Source Code of www.wix.com

2. Set Your Title Tag

Near the top of the HTML code you’re viewing, you’ll notice a <Title> tag. This is the name of your website. It’s the first thing search engines (and visitors) use to figure out what your site is about.

To change your site’s title in the website builder, click the Settings button at the top and go into Site Settings.

  • Titles should be no longer than 70 characters.
  • Include a brief description of you or your company, and what type of website or company you are.
  • 1 or 2 of your keywords
The <Title> Tag in Search Results Tag in Search ResultsThe <Title> Tag in Search Results Tag in Search Results

3. Use <H> Tags

<H> tags, or “header” tags, are like on-page headlines in your site. Google loves headers, so you should take advantage of this element. To add an <h> tag to your Wix website, go to Add > Text > Title.

Sidenote: There are 2 very different uses of the word “Title” when talking about your site and SEO. Let’s clarify these right now:

<Title> tag : the name of your website that sits at the top of your site’s HTML code. This is the linked text in your site’s listing on a result page in Google.

Title texts : When adding text to your website in the website builder, you can choose “Titles” or “Paragraphs”.

Every time you add a “Title” instead of a “Paragraph”, you’re actually adding an <h> tag.

Title Texts in the Website Builder

Title Texts in the Website Builder

Tips on Adding <H> Tags:

  • Think of “Title” texts as the headlines of your website
  • Use “Paragraph” text for the other 95% of your text
  • Titles should be short – no more than 1 sentence or fragment of a sentence
  • Use keywords in your titles
  • There should only be one <h1> tag per web page. Check your source code and see how many <h1> tags you have.
Title Text on a Wix Website

Title Text on a Wix Website

For more info on <H> tags in Wix, check out this post.

Otherwise, congrats! You should now have a better understanding of the way search engines view your Wix website. Use this knowledge to tweak your site accordingly.

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