Introducing the Wix SEO Clinic

July 26th 2010 | Google & SEO

Welcome to the Wix SEO Clinic. We take real users’ Flash websites made with Wix and improve their search-ability in Google.

This post takes a look at the Wix websites of 3 wedding photographers. Each of these snazzy Flash websites sparkles with professional appeal. Each site is entirely unique, with customized logos and samples of work. In short – the websites look terrific.

But who is looking? Like most small businesses, these professionals relied heavily on word-of-mouth advertising to generate leads. This is where SEO comes in.

The Wix SEO Clinic

Each site had a full check-up by the Wix SEO Team. Here’s what the “Wix SEO doctors” took down:

  • Patient History: We examined the history of these sites, and what their current SEO tactics were bringing them in terms of traffic. Each site’s PageRank, amount of backlinks and keyword optimization were the benchmarks used.
  • Keyword Research: Using the Google AdWords Keyword Tool, we researched what the best keywords would be for each site to be targeting. We considered the amount of users searching for each keyword, and the level of competition.
  • Diagnosis: Precise locations on each website were flagged as opportunities in which to improve the site’s SEO, and keyword targeting.
  • Treatment: The owners of each website were given recommendations on improving their site’s SEO. Both on-page and off-site actions were taken.
  • Follow-Up: After the recommended changes were implemented, we tracked the changes in site traffic with Google Analytics. We also noted each site’s position in Google for the targeted keywords.


Case Study # 1

Blaine Photographers

URL: www.blainephoto.com

Wix SEO Clinic Blaine Photography

Wix SEO Clinic Write Up

1. Patient History

PageRank = N/A (site too young)

# of Backlinks = None

Optimized Keywords = None

2. Keyword Research

Main Targeted Keyword: “California wedding photographers”

3. SEO Diagnosis

  • Meta Data not Optimized
  • No Content on Home-Page
  • No Headers
  • Pages Not Optimized for Keywords
  • No Backlinks

Case Study # 2

Jaime Miller Photography

URL: www.jaimemillerphotography.com

Wix SEO Clinic Jamie Miller Wedding Photography

Wix SEO Clinic Write Up

1. Patient History

PageRank = 1

# of Backlinks = 0

Optimized Keywords = None

2. Keyword Research

Main Targeted Keyword:  “New jersey wedding photographer”

3. SEO Diagnosis

  • Meta Data not Optimized
  • No Content on Home-Page
  • No Headers
  • Pages Not Optimized for Keywords
  • Backlinks from low-quality sites

Case Study # 3

Studio 48

URL: www.studio48site.com

Wix SEO Clinic: Studio48

Wix SEO Clinic Write Up

1. Patient History

PageRank = 0

# of Backlinks: 0

Optimized Keywords: None

2. Keyword Research

Main Targeted Keyword: “Minnesota wedding photographer”

3. SEO Diagnosis

  • Meta Data not Optimized
  • Too Little Content on Site
  • No Headers
  • Pages Not Optimized for Keywords
  • No Backlinks

Treatment & Follow-Up

Next week, we’ll take a look at the exact SEO steps taken to improve their Google ranking for the main targeted keywords. You’ll see where these sites ranked in Google just a few weeks after implementing just a few minor changes to their sites.

See if you can visit these sites and see for yourself where the SEO optimizations were made…and apply the same measures to your own site!

p.s. Want your own website to get a Wix SEO Clinic Write Up? Stay tuned for an opportunity to get one!




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