With a good backlink to your site from an important directory, your site is considered to be more important by Google. And when Google says “jump”, everyone on the internet asks “how high?”
Using DMoz to Charm Google
Submitting your Wix flash website to the Open Directory Project, also known as DMoz, can help in your quest to woo Google’s search engine crawlers. DMoz is the largest, most comprehensive human-edited web directory. It’s purpose is to provide a list of websites arranged by category. Unlike a search engine, this web directory does not rank or promote the sites it includes. However, Google, AOL, Yahoo and other search portals definitely have search engine crawlers that prowl DMoz to learn about new, relevant and worthy websites. And then they duplicate this data in their own “clone” directories. Why?
Websites listed in DMoz were approved by volunteer human editors, who are experts in their fields of interest. Sites listed under a certain category actually do contain information relevant to that category. In addition, it is free to submit sites to DMoz, and only DMoz. So, the websites of large corporations and small business owners (like many of you!) all get the same treatment in DMoz land. The individual attention given to each submitted site is why search engines like to look at DMoz’ data. So, while it’s entirely possible to perform well in Google without getting listing DMoz, it helps a lot to get listed.
Submitting Your Wix
- Make sure your Wix site is completed. At least make sure all your pages have content and all your links go somewhere. Incomplete sites with broken links or graphics get “Under Construction” notices and generally aren’t listed.
- Do a search in DMoz for your Wix website, to make sure that you are not already listed. This step could save you time.
- Select the most relevant category for your website
- Scroll down to make sure that category has a category editor, and not a “Volunteer to edit this category” link. Submitting a website to a category without an editor decreases the likelihood of your site getting listed. Try the next most relevant category if your top choice has no editor.
- Click “Suggest URL” link on the top of your category’s page. Some categories are too general to accept submissions, in which case you should find a more specific category.
- Carefully follow the directions on the submission form. Submit your site only once.
Here’s a short video on How to Submit Your Site to DMoz.
While You Wait
It can take some time before a site is included in this directory, but it is worth the wait. DMoz’s editors review each site to make sure that it is completed, and relevant to the category under which it was submitted. It can take two weeks to a few months to get approved. To see if your site was included, check back on DMoz’ homepage in a few weeks and do a search for your site. Be sure to only submit your URL to the Open Directory once, as multiple submissions can result in your site being automatically excluded.
You could also submit your site to specialized directories based on your site’s area of interest. There are many free website directories on the web, but the key is to find ones that will give you valuable links, from reputable sources. This means PageRank. Directories with low-level PageRank won’t do much for your site’s linkability. The paid directories will require payment over the phone, a personal e-mail and even a pitch as to why you should be included in their listings. The harder the directory is to get into, the more link value it probably has.
Getting your site listed in directories such as DMoz won’t guarantee that your Google ranking will improve, but it definitely gives you a solid push in the right direction.