Wix is Incorporating a Canonical URL to Prevent Duplicate Content

March 11th 2010 | Google & SEO

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As you all know, this blog is all your Wix Flash websites and giving you as much information as possible so you can optimize your website with the results you want from the search engines. Well, aside from giving you information we also spend time and effort adding and improving the optimization characteristics of all Wix websites from a technical point of view.

Recently Wix added a canonical URL tag to all of the Wix websites. So what is a canonical URL? Take a look at these URLs:

www.wix.com
wix.com
www.wix.com/index.html
www.wix.com/home.asp

To many these URLs are all the same, but in fact they aren’t. Perhaps you’ve noticed that when you type your website’s URL you can add any text you want after the slash and the same page will still show up. Well, what happens when someone somewhere puts a link to your website, and that link isn’t the same one as the basic URL you’ve been using?

This creates the risk that Google will index the same page twice, under different URLs. So what can you do?
One option is to make sure that you use the same link consistently throughout your website and your link campaign.
Aside from that, Wix is now incorporating a new feature called a Canonical URL.

The canonical URL is a tag that appears in your source. (Quick reminder: to see your source right click over your website and choose the “view source” command). Canonicalization is the process of choosing the best URL, or rather, the one you want to use and identify with your website. That way, no matter what URL gets indexed or what URL visitors use to land on your site, the search engine is told which is the main URL to consider, and which URLs to disregard.

This is a great way to avoid unnecessary redirects and other techniques whose entire purpose is to avoid duplicate content. Matt Cutts expands on the subject in his blog if you want to read more about it in a more general context.

Also, if you have any suggestions about new developments you’d like to see in Wix, whether from an SEO or product perspective, you’re welcome to join the Wix forum and add your suggestion to our Wish List.

More updates to come!


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