Here’s a quick recap of the five most important things you need to do in order to optimize your website’s visibility in search engines. Use this post as an intro to SEO, or a checklist. The goal of SEO, remember, is making adjustments to your site so that you come up when someone types in a search in a search engine for the keywords you’re promoting.
Google and the other search engines crawl your website using the text. They crawl text. That is why you need to have as much of it as possible on your website. A website with no text will simply look empty to the search engine. Make sure you have content on your website and that this content is informative, in the sense that it will tell the search engine who you are and what your website is about.
2. Keywords & Meta Tags
Keywords are important in search engine optimization. Keywords are the search terms used by your target audience to reach you. For small to medium sized websites, think of 3-5 main keywords which you would like to optimize. These should be terms (they can be one, two, three or more words) that are relevant to your website and are likely to be searched in order to reach you. The first thing you can do is integrate these keywords into your content as naturally as possible. They should be part of the natural flow of information, and they should make several appearances. The second thing is using headers to emphasize your keywords. Use your keywords in your headers. This is done through the Text > Title item in the Wix website builder.
Third but certainly as important, use the keywords in your Meta tags. Meta tags are added through the website builder settings that appear at the top of the editor. Add a title (up to 70 characters long) and a description (around 155 characters including spacing). Use the keywords you want to promote and make sure your description isn’t too short.
Links are an important part of search engine optimization. A link pointing at you lets the search engine know you’re there. The more links pointing at you’re the higher your chances of getting indexed faster. Links from high ranking websites, or more important websites (aka – websites with a high page rank) are better and more meaningful than links from link farms or websites of low importance (meaning – websites with a low or no page rank). To take full advantage of the linking system use anchor links. Anchor links are links that are embedded organically into the text. For example, I could say that if you want to learn more about using links to promote your website, you should follow the link. So now the search engine knows that the target page has something to do with information on links and website promotion, and if lots of you start clicking on that link, it will also learn that the content on that page must be valuable. This will increase the ranking and rating of the target page.
The structure of your website is the way each page is connected to another and the manner in which information flows through your site. These days it is understood that the best type of website architecture is a flat architecture. By creating a flat architecture you are endeavoring that each page on your website can be reached with a minimum amount of clicks. This is good both for your website’s users and for search engines. If your homepage has the maximum page rank and importance, than that importance is trickled down throughout the pages. That’s why keeping as many pages as possible as close as possible to the home page (close in terms of the number of links apart), increases their importance.
5. Sitemaps, Directories and Submitting to the Search Engines
There are a number of methods to help your website get indexed along with all the pages in it. The first method of getting all your pages indexed is by using sitemaps. Sitemaps map out all the pages of your website through links. As the search engine crawls your website, having a sitemap increases the chances that all the pages will be crawled and indexed.
Get listed in as many directories as possible. The more traffic a directory has the better. Getting listed under the most relevant category lets search engines know more about your website and also leads relevant traffic your way. It’s an all round beneficial method of promoting your website online.
Last but not least, you can also submit your website directly to the search engines. Both Yahoo and Google have manual submission pages. This does not ensure that the crawler will index your website but it certainly increases the chances.