This week we’d like to talk to you about a great new idea for promoting your websites. Many of you have used Wix to create a Flash website for your business or non-profit organization and this could be particularly interesting for you.
Submit your website to Google’s local business center listings. According to Google’s statistics, 82% of searches for local business information go through Google. By submitting your website to this service you can control the way your business is listed in Google and its appearance on Google maps. This definitely gives you an advantage as you can also get information on the actual searches. The best news? It’s a free service so this is really a win-win situation. Take a look at the short video they prepared explaining how to list your website. If you search ‘plumbers in New York’ for example, the first results will show the best results from Google’s local directory with a link to their website and a phone number alongside the Google map pin pointing their location. Putting it bluntly – this is good for business.
Getting your page listed is just the first advantage. With this listing, your traffic will increase, leading to an improved ranking for your website in general and the other keywords as well.
Also, you can get all sorts of information on your business you would not have had access to before, such as what type of keywords are being used to find you, what area of town they’re coming from, and the type of traffic arriving at your site. Understanding trends amongst your clientele will allow you to cater to these specific needs.
If you have a restaurant for example, you may discover that 40% of the people reaching your website are searching for seafood or are coming from a specific area of town where you may want to open a second branch.
Knowing which keywords are working for you can give you a better idea of how to optimize your website textually, which words to emphasize and which words are just not working for you.
In short this is a win-win situation allowing you to get more from the search engine and putting your business on the map.