When hearing the word “blog”, many people think about teenage girls dissing whatever, web wizards philosophizing or hipsters trying out new clothes. It is true that most blogs contain some kind of commentary, interpretation, ranting or other styles of writing that are considered personal. Why, then, would a company, a small business or an online service require a blog? Certainly not only to display the price list. Yet major companies will not even consider excluding a blog from their websites, and small businesses are catching up more and more.
So what are the advantages for adding a blog to your business site?
First of all, to keep your visitors updated on new developments, new products, new versions, special offerings, etc. The blog platform allows the business to introduce these novelties in detail, accompanied by images or technical stuff that you just can’t fit into a twitter feed.
But a blog that offers nothing more than news is not only boring to read, it’s boring to write. In order to generate real interest in your company’s blog you need to create a dialogue with the readers. That’s another great advantage of keeping a company blog. It allows you to connect with your clients on a more personal level. You can use the company blog to share the “backstage” working process, to ask for your clients’ advice on certain issues, to post answers to recurring questions and so forth. If you do that successfully, the readers will react through the comments and you will have a valuable communication channel with them. Super!
Another great thing about company blogs is that they are good for SEO. Most business sites don’t have enough text to enjoy SEO benefits, but blogs always do. Playing it smart with a blog can increase the number of quality visitors substantially.
One more important reason to manage a company blog is that it adds character to the site and to the business in general. The blog is the place to loosen the tie a little and have some fun. Clients tend to appreciate a business run by humans with humor and personalities rather than corporate clerks. You don’t need to completely lose your head. It will not be a good idea to joke about your work if you sell cremation urns- You just need to find the right tune that fits your business and play it.
And in the spirit of good will, here are a few cool business blogs that were designed by Wix users: