Using Keywords in Website Texts

Google & SEO | December 24th 2009

Using Keywords in Website Texts

We’ve talked about finding the keywords to use in your website but we never really got down into the grit and grind of how best to integrate them.

How you use your keywords is important, particularly now with Google Caffeine coming out. If you use the keyword out of context, or repetitively in an exaggerated manner, it will not benefit your website in the same way as correct implementation.

Here are a few tips and ideas on how to weave your keywords organically:

1. Website Title

Even if you have a really catchy poetic title to give your website, you may want to reconsider and use your most important keyword here, or even two if you can. The search engine spiders read article titles and so do users for that matter. The title’s weight in determining indexing is quite large, so take advantage of it. Click Settings at the top of the editor and go into the Site Optimization tab. Here you can adjust your site’s Title.

2. Description

The description is accessed through the settings menu at the top of the builder. The description is very important both for search engines and users. When your website appears in search results your description will accompany the result.  Make sure to include at least two of your most important keywords in your description. If you’ve chosen your keywords wisely, it shouldn’t be too difficult as the subject of your website should be related to the keywords.

3. Photos

Adding texts to a picture is called adding ‘alt texts’ and that is how you’ll find it in the source of your website. Search engine crawlers can’t see images, but they can read the texts behind the picture, such as the description and the title so take advantage of these fields to use your keywords once again. In the Wix website builder you can add texts to your pictures as you add them to the galleries or by publishing the picture.

4. H Tags

H tags, or “headers”, are another element you should consider. Headers receive greater weight in determining indexing than regular texts and can be easily created in the Wix website builder. To create a header using Wix, use a “Title” nstead of the regular “Paragraph” text boxes when you want to add text to your page. The bigger the title, the higher that header will rank.

5. Textual Integration

How should you use your keyword? How many times is enough? The purpose of the search engine crawler is to divine what subject your web page deals with. If you keep that in mind it will be easier to figure out how to use your keywords. If you find yourself writing a text and the same keyword keeps coming up naturally, you shouldn’t feel the need to erase it. If it comes up too often, you may want to consider using different variations of that keyword. Your keywords should make up about 3-5% of your total textual content.

To get some more information on how optimized your website is, you can download Seaquake. This freeware will definitely give you more insight on how optimized your texts are and what the Google bot will see as he visits your website. It includes different statistics and details that are very helpful in the optimization process.


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