While Twitter boasts over 18 Million Users who visit or use Twitter at least once a month, for many small business owners “What to do on Twitter?” remains an exasperating question. Unlike Facebook, where communication flows intuitively enough, Twitter has more of a vague, techy appeal. Your first time on Twitter may feel reminiscent of your first teenage existential experience. You find yourself staring at the status message window, alerted to the fact that something ‘real big’ is going on, but what exactly? This is one of Twitter’s main hallmarks, the unspeakable mystery that gnaws at its first time users: What the heck do I do here?
Internet and web 2.0 guru Guliamo (@guliamo) helps shed some light on the Twitter mystique: “Twitter is a teleprompter of life. A tool that informs you of every burp and hiccup of people you know, want to know, or want to stay in touch with. Statistics show that 60% of Twitter users abandon their accounts within their first month of use. That’s because they either don’t get what Twitter’s all about – a quick, frequent exchange of information, or worse – they realize they have nothing to say”.
So far for optimism. But what do you do if you’re looking to leverage your business and don’t know where to start? Guliamo recommends that you start by ‘mixing it up with at least 200 contacts’. Translated to plain English, this means you should follow at least 200 people and/or companies, the idea being that by following diverse contacts you’ll be able to see the ultimate power of this medium. Once you feel you have the hang of it, we recommend you try the next 20 tips (courtesy of Chris Brogan):
Ideas About WHAT to Tweet
10. Or, if you do, try to balance it out by promoting the heck out of others, too.