Optimizing your website all boils down to coming up at the top of searches for your specific keywords. These are words (or phrases) that describe your website, business, product, etc. that people are likely to search for in search engines like Google, Yahoo or Bing.
So how do you choose the right keywords for your website?
Keyword Research Tools
Adwords – Adwords is dedicated to advertising in Google, but it also has the keyword external tool that is very useful for finding new keyword ideas. You enter a word or phrase, and it will generate related keywords along with some basic information on them. This is a good place to start your brainstorm session.
Google Trends – Google trends is great because it lets you see which keywords are more popular than others in a simple graph. In both cases you have the option of changing different parameters to suit your specific search needs.
WordTracker – another popular tool for keyword data collection. WordTracker acquires most of its statistics through the meta search engine Dogpile that has approximately 1% of all searches online. WordTracker provides a lot of detail, and even though this information comes from a relatively smaller piece of the pie, it is relatively reliable.
Overture – Overture was re-branded Yahoo! Search Marketing and provides data collected from searches performed in Yahoo! Yahoo has 22%-28% of searches online. It provides good data and methods for measuring comparative numbers.
Keyword Analysis Parameters
Even after choosing your keywords and implementing them in your website tactfully you should always stay alert to changes in trends and the general data. Here are a few parameters by which you can test the keywords you like best:
Once you’ve analyzed this data you should be well on your way to optimizing your website for the best keywords possible. Remember, it takes more than a couple of days and the key to SEO is also a lot of patience and persistence.
Don’t try to grab the entire pie at once. Rather, work slowly and carefully through the keywords and build your site gradually. This is also a better method of working with Google, which usually credits older sites before new ones anyway. Target one or two main keywords or phrases per page tops and work your way up in the page ranks. As your website matures, gains more and more links, grows in terms of content and pages and acquires greater legitimacy with the search engines, you’ll find targeting multiple keywords more feasible.
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