Day 3 is coming to an end at the HOW Design Conference in Austin, Texas. Attendees have their last chance to view some incredible exhibits including the Type Directors Club, a showcase of award winning typographic design. Up-and-coming designers exhibit personal work at the HOW Conference Portfolio Review. The evening will wrap up with a ballroom costume party to Keep Austin Weird!
A highlight of the day was Cameron Moll’s “Good vs. Great Design” seminar which offered tips on how to effectively communicate messages while designing.
Vital information should be simple to read and easy to find. Use contrast to guide the eye. Test your work by “blurring” your site. Regardless of content, the center of attention should be clear. Take a look:
In Western culture, the eye naturally moves from top left to bottom right, an important point to keep in mind. By mastering contrast in design, you can guide the reader’s attention around your page and insure key ideas are noted and remembered.