This is Adam: Marketing Visionary. Resilient Strategist. Customer Experience Guru. Page 8

DEMONSTRATED SUCCESS__________Created the Mobile Consumer Engagement Lifecycle as well as comprehensive market segmentations and customer personas Partnered with 12 of the 20 largest Financial Institutions in delivering a Mobile Banking solution using best practices developed while at ClairMailDelivered best-in-breed Mobile Banking and Payments product to market under budget and prior to projected launch dateCreated more than $20 million in revenue for FIS Mobile Banking product Chartered technical project to implement .NET framework within online banking, which included acquiring and managing 15 off-shore resources Pioneered Delivery Channel Methodology for the Retail BankCoordinated cross sell program by offering low cost high yield product campaigns that resulted in over 10,000 new services and accounting for $46 million in increased deposits over 12 monthsSpearheaded highly effective program that enabled us to improve business processes, cut costs, etc., with realized cost savings of +1 million dollarsCompleted four full life cycle 6 Sigma projects from discovery to implementation and controlInternalized secure email channel to improve contract cost with outsourced vendor that resulted in cost savings of over $500,000 annualizedBuilt a customer retention model and buy-back program resulting in decreasing attrition by over 60% per yearDecreased call center agent capacity by 30% by improving aptitude and proficiency of staff a realized savings of approximately $520,000_________ Marketing Process Manager, Strategic Initiatives | NetBank, Inc. February 2001 September 2007Within this role, I served as the companys Marketing Process Manager focusing on product marketing initiatives and enhancements within Marketing, Sales, Customer Service and Bank Operations. I was also an organizational leader concentrating on Customer Experience/Relationship Management and developing methodologies impacting service and sales within various verticals of the organization. Finally, the product owner of NetBank.com analyzing site functionality, traffic and how we position the space as a best in show among our competitors: largely driven by external factors and benchmarks. As Product Development Manager, I managed product and service creation, enhancement and deliveryDeployed targeted marketing and sales campaigns focused on diversifying customer portfolioDeveloped sound and innovative recommendations for eCommerce, online promotions, content and tactics to integrate improved online experience and functionalityCRM Practitioner - ensure NetBank.com "store" (Marketing site, multi-product account application form and secure bank site) and back-end fulfillment processes are optimized for sales and customer experienceAnalyzed site functionality, usability and traffic patterns, and channel throughput encompassing the application, approval, and funding processesResponsible for the design, development and implementation of enhancements to online marketing related processesAccountable for vendor relationships and strategic alliances for Compliance, Marketing and Bank OperationsIntroduced and moderated customer segmentation model linking customer value and depth of relationship to service and pricing biz_acumen/This-is-Adam/Page-7biz_acumen/This-is-Adam/Page-2biz_acumen/This-is-Adam/Page-0biz_acumen/This-is-Adam/Page-1biz_acumen/This-is-Adam/Page-3biz_acumen/This-is-Adam/Page-5biz_acumen/This-is-Adam/Page-6biz_acumen/This-is-Adam/Page-4