This is Adam: Marketing Visionary. Resilient Strategist. Customer Experience Guru. Page 7

Experience.

Overview Marketing VisionaryResilient Strategist // Customer Experience Guru // Product PragmatistINTEREST & EXPERIENCEProduct ManagementBusiness DevelopmentEmerging Market IdentificationROI & Profit OptimizationCustomer Experience ManagementCreative Branding Vertical MarketingLife Cycle Management (B2B, B2C, P2P)Strategic Alliances & Joint VenturesWeb 2.0 & Social MediaCERTIFICATION & EDUCATIONBachelors in Business Administration, Major: Banking Madison UniversityCertified Product Manager Pragmatic MarketingSix Sigma GreenbeltGenworthClairMail DEMONSTRATED SUCCESS___Created the Mobile Consumer Engagement Lifecycle as well as comprehensive market segmentations and customer personas Partnered with several top tier Financial Institutions in delivering a Online and Mobile Banking solutions – leveraging emerging market best practicesDelivered best-in-breed Mobile Banking and Payments product to market under budget and prior to projected launch dateDeveloped more than $20 million in revenue for FIS Mobile Banking product Implemented social marketing and Web 2.0 philosophies within Online Banking for some of the top institutions in the nationChartered technical project to implement .NET framework within online banking, which included acquiring and managing 15 off-shore resources Pioneered Delivery Channel Methodology for the largest online retail bankCoordinated cross sell program by offering low cost – high yield product campaigns that resulted in over 10,000 new services and accounting for $46 million in increased deposits over 12 monthsSpearheaded highly effective program that enabled us to improve business processes, cut costs, etc., with realized cost savings of +1 million dollarsInternalized secure email channel to improve contract cost with outsourced vendor that resulted in cost savings of over $500,000 annualizedBuilt a customer retention model and buy-back program resulting in decreasing attrition by over 60% per yearFIS Consultant - Consumer Adoption, Mobile Banking and CommerceClairMail, Inc.November 2008 – February 2009In October 2008, thru a partnership with Fidelity National Information Services (FIS), I was brought on to spearhead a Consumer Adoption Program for ClairMail. My role reported directly to the Board of Directors (private investors and venture capital firms) and focused on increasing end user adoption month over month for our Mobile Banking and Commerce Developed a robust consumer engagement lifecycle program for Mobile Banking and Payments end users – currently deployed at several Tier 1 and Tier 2 several financial institutionsDesigned, implemented and maintained the organization’s first balanced scorecard – focused on internal and external metrics that provided our executives and Board of Directors insight into overall performanceResponsible for helping ClairMail, its Financial Institutions and its partners realize the goal of maximizing end user adoption and usagePartnered with Marketing and Sales teams, Financial Institution Executives and Industry Analysts to deliver a complete understanding of best practices for customer engagement and usability Assisted Financial Institutions in developing a “customer centric” culture internally with keen attention on organizational adoption targetsWorked with research firms (Matter, Hydrant, etc.) and industry analysts (Celent, TowerGroup, Forrester) in delivering consumer interviews, usability analysis and experience studiesCultivated business cases for pursuing potential marketing strategies within ClairMail, our partners and our market reach AutoTrader.com Senior Product Manager, Mobile and Online Banking Fidelity National Information Services (FIS) December 2007 – November 2008As the product owner for Mobile Banking, I focused on the globalization of FIS’ Mobile Commerce product strategy and delivery. Delivered a comprehensive Mobile Solution that was deployed domestically and abroad (EMEA + LATAM). I was also responsible for the tactical and strategic direction of the online banking channel, with a focus on driving our message to the top 1,000 banks in the US – with a micro-focus on how Financial Institutions can drive adoption. Responsible for P&L of $12 million and products generating more than $38 million in revenueManaged product life cycle from strategic planning to tactical activities – leveraging SDLC methodologyConsulted on implementation methodologies for online banking and complimentary/third party applications (check imaging, CRM applications, wealth management, etc.)Specified market requirements for current and future enhancements of product portfolio thru market research supported by on-going visits with customers and industry expertsWorked collaboratively with internal teams (primarily IT Development, Sales, and Marketing) through market requirements, product development and launch, sales enablement and positioningDeveloped and implemented a marketing strategy that paralleled Product Management and organizational objectives Lectured at user and industry conferences, leading panels or delivering speeches on topics as a leader and thought provoker in the marketNetBank | P2 Consultant - Product Manager, Consumer Site StrategyAutoTrader.com September 2007 - December 2007 After leaving NetBank, I joined AutoTrader.com for a small project before joining FIS. Within this role, I was a visionary/strategist for the AutoTrader.com domain. As a consumer/shopper advocate, I partnered with internal practitioners to develop a compelling shopping experience within our online marketplace. I was a thought provoker, leader and corporate missionary delivering best-in-class, online strategies and an enduring brand position.Generated multiple projects through the SDLC and AutoTrader.coms own Enterprise Project Lifecycle (EPL) Contributed to the prioritization and development of appropriate solutions that deliver a positive shopper experience while achieving established business objectives Developed, monitored and enforced consumer site integrity by continuously aligning revenue objectives and shopper needsGained input from IT, business stakeholders, other product managers, Experience Design Practice, Marketing and Dealer Services to aid in proper definition of solutions Identified research needs (this includes strategic planning, concept testing, usability testing, execution testing and more)Achievements Marketing Process Manager, Strategic InitiativesNetBank, Inc. February 2001 - September 2007Within this role, I served as the companys Marketing Process Manager focusing on product marketing initiatives and enhancements within Marketing, Sales, Customer Service and Bank Operations. I was also an organizational leader concentrating on Customer Experience/Relationship Management and developing methodologies impacting service and sales within various verticals of the organization. Finally, the product owner of NetBank.com analyzing site functionality, traffic and how we position the space as a best in show among our competitors: largely driven by external factors and benchmarks. As Product Development Manager, I managed product and service creation, enhancement and deliveryDeployed targeted marketing and sales campaigns focused on diversifying customer portfolioDeveloped sound and innovative recommendations for eCommerce, online promotions, content and tactics to integrate improved online experience and functionalityCRM Practitioner - ensure NetBank.com "store" (Marketing site, multi-product account application form and secure bank site) and back-end fulfillment processes are optimized for sales and customer experienceResponsible for the design, development and implementation of enhancements to online marketing related processesIntroduced and moderated customer segmentation model linking customer value and depth of relationship to service and pricing OverviewClairMailFISAutoTrader.comNetBank | P2AchievementsPage 1
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