Birgitte Lydum, a mum fed up with pegging flimsy muslins onto her pram to stop the sun going into her newborn daughters eyes, invented the SunSnoozer pram cover that solves this common parenting problem. The SunSnoozer not only shields babies from the sun, it also encourages better sleep as it blocks out visual distractions.The SunSnoozer is unlike any other product on the market as it has a multiple closure system* with 7 different configurations, which can easily be adjusted on the go to provide protection no matter the suns direction. The cover has an elasticated top, velcro pads and discrete easy-to-tie strings giving multiple ways of arranging it, including fully open, half open, two thirds open, sideways slant left or right, peephole or fully closed. Whenever I went out with my daughter, I invariably ended up trying to drape a blanket or muslin over the pram to shield her from the sun. I tried parasols, but the angle of the sun somehow always managed to get in her eyes, which she found very distressing, explains Birgitte Lydum, mum to Esther, now 2 years old, founder of BabyBeamers and inventor of the SunSnoozer. I realised there had to be something better than pegging a muslin onto the hood of the pram, and since it was important for me to be able to see her, and vice versa, I didnt want one of the black-out covers. But I couldnt find anything on the market that gave her the protection she needed while still giving me the access to her that I wanted. So I invented it!One of the other great benefits of the SunSnoozer is that it encourages better daytime naps. Whether youre at the shops or out on a walk, there is so much to look at that babies find it hard to sleep. SunSnoozer eliminates bright light and unwanted disturbances that can disrupt naptime, says Birgitte.SunSnoozer provides a sun protection of 50+SPF and is machine washable. It is available to buy from www.babybeamers.com as well as from Amazon.co.uk and costs £24.99. Initially available in a light cream, a range of colours and patterns will be available next year.Follow the SunSnoozers journey from concept to consumer product in The Next Big Thing, a brand new series for BBC Two. Presented by Dragon's Den star Theo Paphitis the series will go behind the inner workings of retail following a number of products through the stages of prototype and product development to getting the finished article on the shop floor. The show is due to air in 2011.
MOVE OVER
MUSLINS!
"A mum fed up with pegging flimsy muslins to the pram
to avoid the sun getting in her daughter's eyes has invented
a pram cover that solves this common parenting problem."
Follow SunSnoozer's journey from concept to consumer product in The Next Big Thing, a brand new series for BBC Two, presented by Dragon's Den star Theo Paphitis.
