Nadav spearheaded Wix’ R&D department during its first four years. In 2011 Nadav moved his focus to bring his creative technological genius to Wix's core technologies and main product architecture.
As an innovative and successful programmer Nadav has brought a unique perspective and edge into Wix’ web publishing solutions, so that the complex technology that powers the platform stays behind the curtain, keeping the user experience clean, simple and fun.
When co-founding Wix, Nadav brought with him over 10 years of experience as a senior programmer, software designer and game developer in several tech companies including Oberon Media and ECB (Eric Cohen Books). Prior to that Nadav developed several consumer facing software products including an adaptive framework for education titles for ECB which sold over 1 million copies.